Tribal Worldwide took home an award at the 2013 Ad Age Viral Video Awards. The agency’s Toronto office was awarded the Best Brand Transparency award for McDonald’s Canada’s “Our Food. Your Questions” campaign with total campaign views of 14,991,162.
The trophy was presented at Ad Age’s Digital Conference in New York on Tuesday, April 16. The VVA’s celebrate great brand storytelling in a variety of different forms. All viewership data is provided by Visible Measures, which tracks campaigns across the web. All versions of the campaigns including reposts and derivatives are included.
KLM is offering you a chance to go where few people have gone before: space. Tribal Amsterdam and partners launch KLM SPACE, a campaign that offers people the chance to win a real spaceflight aboard the SXC Lynx.
On April 22nd a high altitude balloon will be launched from the Nevada Desert, USA. It will contain cameras and a GPS-tracker that stream data to klm.com/space where the balloon’s progress can be followed live. As the balloon approaches the outer atmosphere it expands and eventually pops. On the website people can predict where the balloon will pop by claiming their place in space before the balloon takes off. The best prediction wins the ticket to space.
Last week, Tribal DDB Worldwide CEO Paul Gunning spoke on the future of online video at DMexco (Digital Marketing Exposition and Conference) in Cologne, Germany. Paul’s panel entitled ‘Leaving TV Behind: The Future of Impactful Online Video Commercials’ featured several impressive experts from all different aspects of the industry including Tribal client Judith Wilhelm, Online Communications Manager at Volkswagen, Pierre Chappaz, CEO, Ebuzzing, Benjamin Faes, Managing Director New Products & Solutions North Central Europe at Google, Christophe Parkot, SVP and Managing Director, Yahoo! EMEA, and Ashley Swartz, CEO and Founder of Furious Minds.
Hiscox is First in US to Offer Insurance for Small Business Professionals That Is Direct, Online, and in Real Time
Hiscox and Tribal DDB New York have launched a cross-platform campaign promoting Hiscox’s range of customized small business liability insurance offerings. The campaign is designed to raise awareness about Hiscox’s small business insurance for professional services and drive business owners to get a customized quote. Hiscox is the first and only US insurer to enable small businesses to purchase business insurance direct and online in real-time.
The “The Right Insurance, Right Now” campaign features a video, ”Anthem,” illustrating the unique aspects of being a small business owner, such as a photographer working outside of the confines of an office, an IT professional bringing solutions to his clients, and an independent consultant striking a work/life balance. The campaign targets entrepreneurs, start-ups and small business owners across a range of professional service industries like these.