Kmart’s Halloween World Record

October 24th, 2012

Kmart recently broke a world record in an attempt to get people excited about its Halloween costumes.

Consumers were invited to a live event in the parking lot of a Chicago Kmart, where Monternez “Monty” Rezell (of America’s Got Talent fame) danced his way through 150 Halloween costumes – breaking the Guinness World Record for number of costume changes within eight hours.
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QR Codes for Video

October 22nd, 2012

Fujitsu Laboratories has developed a new technology for sending information via video.

The technology is similar to that of a QR code except it is invisible to the naked eye and it is embedded in a video.

Users will be able to hold their smartphone camera up to video to reveal hidden information – allowing an easy means of transmitting information between smartphones and TVs.

The company aims to make this technology available 2013.

Check it out here.

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CanTeen Bandanna Art

October 17th, 2012

Bandanna Art is an iPad/iPhone app with a good heart.

Tribal DDB Melbourne have created this app in partnership with CanTeen, an Australian organization that supports and empowers young people living with cancer. Every year on the 26th October, National Bandanna Day is celebrated to raise funding and awareness through the purchase and wearing of bandannas.

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Tribal Brings New VW Beetle to Life in Singapore

October 11th, 2012

This work was first published in CampaignAsia where we contribute content.

Tribal Worldwide Singapore transformed a car display into an interactive experience for Volkswagen’s newly-launched 2012 Beetle, reaching 100,000 passersby in two weeks.

Volkswagen launched its all-new 2012 Beetle in Singapore during July. Packed with more power, and loaded with technology, it’s far sportier than its forefathers. As a car that needs no introduction, the iconic silhouette of the bug is one of the most recognisable symbols around the world. Volkswagen aimed to make the 21st Century Beetle the talk of the town.

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