The social media generation is always sharing, always on and always aware they’re being marketed to. Amanda King, president at Tribal DDB Asia-Pacific asks how marketers plan to keep up with them.
I am not talking about those of us who maybe update their status once or twice a day. I am referring to the 14 to 23 year-olds who have shared and lived every second of their lives via Facebook. There are millions and millions of them.
This is the generation that is on Facebook all day. They discuss every aspect of their waking day, their feelings, their loves, their hates and their hopes and fears. I know because I have two teenage children, 18 and 16 who frankly looked at me like I was mad when I suggested they go a week without it.