The GTI Experiment

July 21st, 2011

The team in Barcelona launched a new campaign for Volkswagen called #GolfGTIExperiment ( The campaign featured a real experiment with real people, conducted by research group, GFK. The research utilized neuro-marketing techniques to discover why the Volkswagen Golf GTI is such a loved and desired car.

Tribal DDB Spain also produced a short documentary about the experiment. Check it out!