The team in Barcelona launched a new campaign for Volkswagen called #GolfGTIExperiment (http://www.golfgtiexperiment.com/en/). The campaign featured a real experiment with real people, conducted by research group, GFK. The research utilized neuro-marketing techniques to discover why the Volkswagen Golf GTI is such a loved and desired car.
Tribal DDB Spain also produced a short documentary about the experiment. Check it out!