Tribal DDB Recognized as a Leader in Mobile Marketing by Independent Research Firm

January 30th, 2012


Agency Cited a Leader in “US Digital Agencies — Mobile Marketing Strategy and Execution, Q1 2012”

Tribal DDB Worldwide announced today that it was among the select companies that Forrester Research, Inc., invited to participate in its January 2012 report, “The Forrester Wave™: US Digital Agencies — Mobile Marketing Strategy And Execution, Q1 2012.” In this evaluation, Tribal DDB was cited as a “Leader” in mobile marketing. Forrester examined solutions from nine digital agencies with mobile marketing services, and its Wave methodology places agencies in four “waves”: Leaders, Strong Performers, Contenders, and Risky.

“We have been, and will continue to be, very aggressive in the mobile marketing field in all of our offices globally,” said Paul Gunning, CEO of Tribal DDB Worldwide. “We believe being named a Leader in this report validates that our strategy is working. We’re honored to be among the select companies that Forrester invited be evaluated in its Forrester Wave report.”

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The GTI Experiment

July 21st, 2011

The team in Barcelona launched a new campaign for Volkswagen called #GolfGTIExperiment (http://www.golfgtiexperiment.com/en/). The campaign featured a real experiment with real people, conducted by research group, GFK. The research utilized neuro-marketing techniques to discover why the Volkswagen Golf GTI is such a loved and desired car.

Tribal DDB Spain also produced a short documentary about the experiment. Check it out!

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