This article was first published in ClickZ Asia where we contribute content.
Anyone who has studied basic marketing or psychology would have come across Maslow’s (in)famous Hierarchy of Needs “Brand Gap“.
Whilst somewhat controversial and lacking in academic rigour, it has provided a useful starting framework for marketers to understand consumer motivations.
But with the theory now over 60 years old, it doesn’t take into account the massive impact of the Internet on everyday life. It’s time to update this old chestnut for the 21st century. As no one else seems to have claimed this particular version, I’d like to cheekily introduce you to Eric’s Hierarchy of Digital Distractions.