Tribal DDB Amsterdam has launched “Obsessed with Sound,” a new interactive audiovisual online experience for Philips. The campaign, which promotes the quality of the Philips audio range, launches across 11 markets including Germany, France, Russia, UK, USA, Brazil, Argentina and India.
The website gives the audience a unique opportunity to see and hear the GRAMMY Award-winning Dutch Metropole Orchestra as they perform a specifically composed orchestral piece. Throughout the performance, users can interactively isolate any one of the 51 individual musicians to hear every detail of their musical contribution.
The premise of the “Obsessed with Sound” campaign is to hear every detail. So often, the nuances of sound and music get lost when listening on low-grade speakers. This Interactive Orchestra gives consumers a more tangible feel for the difference made by Philips’ audio products.
Philips is serious about sound. That’s why it collaborated with the Dutch Metropole Orchestra –famous for its nonclassical approach to orchestral compositions. On the website users can watch the music video directed by Rob Chiu (The Ronin), accompanied by the Interactive Orchestra. A click of the mouse will highlight a user’s musician of choice and isolate the specific instrumental track, giving an unusual way to hear every detail throughout the composition.