Tribal DDB Israel’s “Officegram” Site Allows Users to Navigate Using Hashtags
The Tribal DDB Israel office has launched a fully functioning website using Instagram as its medium. The “Officegram” website is available to those who download the Instagram app and locate TribalDDB_Israel. The website builds awareness of the agency, and highlights the agency’s espousal of new mediums and use of new creative opportunities provided by tech companies.
This article was originally published at PSFK.com, where we contribute content.
Marty Yaskowich is the managing director of Tribal DDB Vancouver. Marty is an accomplished strategist and integrated marketer with experience leading some of Canada’s marketing powerhouses and the world’s largest brands. Through his role with Tribal DDB Vancouver, Marty has overseen the work done around using mobile tags to inspire tourists to visit Canadian destinations.
Agency Aligns With Veteran Mobile Experts to Establish North American Mobile Center of Excellence
Tribal DDB Worldwide, has aligned with Omnicom Group Inc.’s (NYSE: OMC) mobile marketing consultancy MobileBehavior. The alignment marks the launch of a new center of excellence for Tribal DDB Worldwide in North America to serve clients’ growing need to seamlessly incorporate mobile communications into their overall marketing and media mix.
MobileBehavior is a global mobile insights and marketing consultancy that has done work for brands including AT&T, HP, Aviva and Gatorade. As part of Tribal DDB, the mobile unit will work with brands to engage consumers anytime and anywhere. MobileBehavior will leverage deep insights into today’s consumers to recommend, measure and ensure consumer participation in mobile marketing efforts. Based in New York, MobileBehavior will report to Tribal DDB U.S. Co-President Richard Guest.