Hiscox is First in US to Offer Insurance for Small Business Professionals That Is Direct, Online, and in Real Time
Hiscox and Tribal DDB New York have launched a cross-platform campaign promoting Hiscox’s range of customized small business liability insurance offerings. The campaign is designed to raise awareness about Hiscox’s small business insurance for professional services and drive business owners to get a customized quote. Hiscox is the first and only US insurer to enable small businesses to purchase business insurance direct and online in real-time.
The “The Right Insurance, Right Now” campaign features a video, ”Anthem,” illustrating the unique aspects of being a small business owner, such as a photographer working outside of the confines of an office, an IT professional bringing solutions to his clients, and an independent consultant striking a work/life balance. The campaign targets entrepreneurs, start-ups and small business owners across a range of professional service industries like these.