Tribal DDB Gallery Cafe Launch & Exhibition
Image: Keith Reinhard, Chairman Emeritus of DDB Worldwide Communications Group.
Tribal DDB embarked on a new creative frontier yesterday as we launched the first installment in a continuous art rotation here in New York. To jump start this effort, we re-visited our roots by exposing the very pillars that our agency was built on: The Four Freedoms. We were lucky enough to have the original scribe of these pillars, Keith Reinhard (Chairman Emeritus of DDB Worldwide Communications Group) present to talk about its induction, explain why The Four Freedoms were created, and to remind us what it takes to nurture raw creative talent so it can flourish.
To bring The Four Freedoms to life, we commissioned different artists, each responsible for articulating a specific pillar, all of which will remain as part of our permanent collection in New York.