November 14th, 2011
The first-ever Notable awards took place on Thursday night in Toronto. The Notable awards celebrate Canada’s young professionals and entrepreneurs who are the voices of tomorrow. Beating out hundreds of nominees, Kumiko Ide from our Vancouver office won in the social media category and was crowned Outstanding Young Professional.
September 13th, 2011
BC Hydro’s Hydro to Home site has been named ‘Webpick of the Day’ by Communication Arts. The storytelling site takes consumers on the interactive journey of clean energy. Developed by DDB Canada/Tribal DDB Vancouver, the site teaches consumers how hydroelectric power is created and personalizes the journey of how energy gets from a rain drop to their socket at home.
Knowing that people care about power where and when they need it, and that British Columbians want to know that their power is clean and environmentally friendly, we knew we had to tell BC Hydro’s energy story in a way that made it personal to each British Columbian. Our strategy focused on creating an interactive story with the audience’s own home at its focal point.