Volkswagen Singapore and Tribal DDB Launch First Augmented Reality Print in Singapore, Powered by Apple iOS devices

January 6th, 2012

A new augmented reality experience greeted Singaporeans on the first day of the new year. An interactive print advertisement placed by Volkswagen Singapore in the local daily, The Straits Times, allowed readers – for the first time – to partake in user interaction with a print ad using their Apple iOS devices to discover the whole range of Volkswagen models.