“Don’t Indulge the Bulge” Campaign Tackling Teen Obesity Takes First Place
Grace Dodge Career & Technical High School Wins Advertising Futures Student Competition at Advertising Week
A group of five Grace Dodge Career & Technical High School students won first place this week at the Advertising Week Advertising Futures competition, a partnership between the Ad Council, the New York City Department of Education and Virtual Enterprises. The program is in its eighth year and pairs teams of high school students with top advertising agencies to be mentored through the creation of an ad – from conception to execution.
Mentored by Tribal DDB New York, the winning students from Grace Dodge Career & Technical High School competed with students from more than 30 other public high schools in New York City—also paired with agencies — to develop a campaign to tackle teen obesity. The students were tasked with creating a public service announcement for First Lady Michelle Obama’s “Let’s Move” initiative, which is aimed at encouraging teens to think and act differently about diet and exercise, and about the amount of time they spend online and using mobile technology.