Cisco Flip Your Profile

Flip Your Profile – A new app by Tribal DDB and DDB Singapore made Facebook come alive with profile videos. To help market Flip Video cameras, we decided to advertise on the most valuable real estate on the web, the Facebook profile picture.

The agency developed a new Facebook app that allowed users to replace their profile photo with a video. Users no longer had to have a boring still image in their profile photo box. They could instead have a moving, breathing, sound-generating profile video on loop. Users could view their friends’ profile video and easily upload their own videos. Each profile video, generated by the app, ended with a short message which simply said ‘Powered by Flip’. In effect, the app successfully created a personalized ad with guaranteed views.