Tribal DDB Singapore launched an iPhone game app to mark the Year of the Rabbit, which began on Chinese New Year’s Day, February 3. To usher in the festive spirit, the team developed a multi-player game for iPhone called “Bumpin’ Bunnies”. A game with everything – lucky numbers, gold coins, simple game-play for groups and of course, bunnies.
Chinese New Year is a time for exuberant reunions of family and friends, so Tribal DDB wanted to provide an unconventional yet fun way to engage both the young and old, while at the same time spread good cheer of abundant prosperity, luck and joy to all. As the story goes, the bunnies are here to welcome the New Year, but they need their zodiac coins. Players compete with one another to collect gold zodiac coins. The game was created to be a social magnet, pulling together family and friends regardless of age or gender, in a simple activity that’s plain fun and 100% true to the spirit of the celebration.
“Bumpin’ Bunnies” game app is available free for download at the Apple App Store.