Tribal DDB & Pfizer Market Robitussin Relief Finder

March 31st, 2011

Agency’s First Work for Robitussin Helps Consumers Find Relief at Point of Sale

Pfizer’s Robitussin has launched a new branded tool built by Tribal DDB that provides true utility for consumers online and at point of purchase to simplify shopping for cold medicine. The “Relief Finder” is available online and on-the-go, supported by an integrated campaign including TV and retail. The campaign has been launched to build awareness and make the cold aisle simple for consumers at the point of sale.  The campaign and mobile tool highlight the brand’s range of products that alleviate a wide range of symptoms, and remind consumers that Robitussin is much more than a cough medicine.

Read more on the front page of the April issue of Shopper Marketing.


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