Feed the Creatives This Year At CannesJune 15th, 2012
MobyPicture and Tribal DDB Amsterdam launched Feed the Creatives (www.feedthecreatives.com), an online content platform that brings together all social media buzz surrounding large advertising festivals.
The platform (www.feedthecreatives.com), launching during this year’s Cannes Lions festival under the name Feed the Lions, gathers content from sources such as Twitter and Facebook highlighting most interesting stories generated by festival-goers, bloggers and the festival jury.
We cannot imagine attending events such as Cannes and not being able to follow opinions in real time, filter out the best events instantly and discover what is going on. This platform is a great gateway, enabling visitors to notice all that matters during Cannes Lions. It’s a great tool for attendees as well as those unable to attend who are looking following the festival from home.
How to Feed the Lions
Cannes Lions visitors can feed content to the platform by tweeting and uploading media via MobyPicture using the tag #canneslions. These updates will automatically appear on the platform and be available for others to see.
Win a portable WiFi and tickets to the best parties
Cannes Lions festival-goers that register (http://feedthecreatives.com/win) upfront, become ‘ambassadors’ of the festival and are given a chance to win one of the 50 Droam MiFi’s (portable WiFi’s). A MiFi makes content sharing easier allowing the ambassadors to ‘roam’ for free with their mobile device during the festival.
Festival’s ambassadors will also receive tickets to the hottest Cannes parties, from where they can upload pictures non-stop to the Feed the Creatives platform.
Become the festival ambassador here: http://feedthecreatives.com/win