DDB Group UK launches Volkswagen Configurator iPhone App

February 18th, 2011

DDB Group UK launches into 2011 with a new Car Configurator iPhone App for Volkswagen.

The App is the first in its sector to cover all models, options and accessories across a manufacturer’s entire range.  One of Volkswagen’s many strengths is the breadth of its model range and options. From paint colours and alloy wheels through to spoilers and bike racks, users will be able to design their dream car from a selection of over 90 million different combinations, in the palm of their hand.

The Volkswagen Configurator App is available for free download on iTunes (UK only).  The brand is considering expanding the App to other mobile platforms, as well as the iPad, in the near future. It will be promoted through Volkswagen’s website as well as its social media platforms.

Marianne Bearton, Relationship Marketing Manager at Volkswagen, said: ‘This App allows our customers to design and customise their car on the go; they can then visit any retailer showroom with that information.’

Chris Jenkins, Head of User Experience and Development at Tribal DDB, said: ‘Buying a car isn’t like shopping on Amazon: you have to go and see it. The App is revolutionary not because of the technology, but because of the breadth and level of detail within it.  Outside of website configurators this is the most comprehensive way for customers to design their next car purchase. Mobile is fast becoming the predominant way to access the internet and shop. It’s unlikely that anyone would take their laptop to a dealership, but a mobile phone you would always have with you.’

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