KRAFT: Dinner, Not ArtAugust 8th, 2012
KRAFT Macaroni and cheese have set out to reduce the wastage of macaroni noodles used on art projects, by creating an app that lets kids make digital macaroni art.
The ‘Dinner, Not Art’ app invites users to pick a canvas, stick on the noodles, and decorate as desired. There is also an option to save artwork as a ‘digital refrigerator’ and the best artworks will be featured on KRAFT’s Facebook page. Users can access the app via an iPad or computer.
Created by CP+B, the app will also donate 10 noodles to Feeding America for every one noodle used and will give away a total of 110 million noodles. The current number stands at 2,743,320.
Check it out here: http://www.dinnernotart.com/
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