Tribal Worldwide Opens in Spain

July 15th, 2014


Tribal Worldwide announced the launch of an office in Madrid, Spain, to be led by Pepe Chamorro and Fernando Martínez-Corbalán as Managing Partners, effective immediately.

Tribal Worldwide Spain opens with 20 team members in digital disciplines such as Business Innovation, Mobile, Social Media, Search Marketing, Content Strategy, CRM, and UX who are well versed in managing work for clients ranging from communications to community to commerce.

The evolution of clients and a clear conviction that marketers will continue to require the services of specialist digital agencies have led DDB Communications Group to launch Tribal Worldwide’s office in Spain, to support clients such as Grupo Mahou-San Miguel, the leading Spanish brewing company, with current and future needs.

José María Rull, President and Chief Executive Officer of DDB Group Spain, commented, “Pepe, Fernando, and I agreed that we wanted to launch the Tribal Worldwide brand in Spain in order to achieve our joint objective with DDB Group Latina (US Hispanic Latin America and Spain) of bringing added value to our clients under a new agency model.”

Chamorro founded his own agency, Digital, in 1996 and, after four years, partially sold the company to Grupo Delvico Bates to create Digital Bates. The agency was quickly positioned as one of the top-three biggest interactive agencies in Spain, taking home the Digital Grand Prix at El Sol Festival, with one of its most important clients, Telefónica/Movistar. In 2001, Chamorro joined 141 Worldwide as Managing Director and worked with clients such as Telefónica/Movistar, BAT (Lucky Strike), Ballantine’s, Beefeater, ONCE, Mahou, and Schweppes, among others. In 2005, Chamorro became General Manager of JWT Spain and a member of its European Digital Council, where he worked with clients such as Unilever, Johnson & Johnson Grupo Modelo Europa, ONCE, Bankinter, and Mazda.

Chamorro served as a member of the first judging panel for Cyber Lions at the Cannes Lions Festival of Creativity, and he served as Interactive Jury President of El Sol Festival.

“Innovation and the evolution of clients into the digital business are our focus in this new stage with Tribal Worldwide,” said Pepe Chamorro, Managing Partner of Tribal Worldwide Spain. “The changes in the communication models and in relationships with clients demand more agile and more competitive structures that allow the best specialists to be competitive and get results in the shortest time possible.”

Martínez-Corbalán started in 1994 at Tiempo/BBDO Madrid. In 1995, he worked for BBDO Düsseldorf with accounts such as Wella Range, Kolestint, and Wella Professional. In 1996, Martínez-Corbalán returned to Tiempo/BBDO and stayed on until 1999. From 1999 to 2003, he worked with Grupo Delvico/Bates as Account Director in the interactive unit at Digital Bates, which was later merged with 141Worldwide. In 2004, Martínez-Corbalán was appointed Client Services Director at Delvico, where he worked for clients such as Pernod Ricard, Movistar, BAT, Mahou, and Schweppes. He was also Client Services Director at JWT and continued his career there as the Deputy General Manager and Digital Head, leading and coordinating international business for accounts such as Corona, and other local and international clients such as Freixenet, Nestlé, and Johnson & Johnson, among others.

“Digital thinking should be integrated into any business strategy. Tribal Worldwide today is the world’s leading digital agency, which allows us to have an international focus on global clients,” commented Fernando Martínez-Corbalán, Managing Partner of Tribal Worldwide Spain.


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