Tribal DDB New York Gains Two Executive Creative Directors

September 12th, 2012

New Hire Chris Ferguson and Elevated Kinney Edwards Will Oversee All Creative

Tribal DDB announced today that Chris Ferguson has joined its New York office as Executive Creative Director, effective September 12th. Ferguson brings more than 19 years of experience in digital and traditional advertising to the agency. Tribal DDB has also promoted Kinney Edwards to the role of Executive Creative Director. Ferguson and Edwards will work together across all client accounts, reporting to Tribal DDB’s President, U.S. Operations, Richard Guest.

“Chris is one of the most creative, thoughtful and intelligent people that I have ever met.  I am confident that he will fit seamlessly into the Tribal DDB New York team,” said Richard Guest, President, U.S. Operations, of Tribal DDB. “I have no doubt that Kinney and Chris will form a powerful team and that their collective leadership will help to evolve the agency’s business and product offering while realizing its mission of Bringing Humanity to the Digital Age.”

Ferguson has spent the past four years as a creative director at R/GA, working with such clients as the Ad Council, Google Wallet, Nike Running, Unilever and Walmart. Prior to joining R/GA, Ferguson held positions at TBWA, and Young & Rubicam.

“Tribal has a long history of doing great work—winning top awards in both digital and traditional categories,” Ferguson said. “It’s clear they have the people and the passion to continue this tradition. I’m incredibly proud to join an agency of this caliber and help shape what’s next.”

Kinney Edwards has spent the past six years at Tribal DDB New York, most recently serving as Group Creative Director.  During his tenure with the agency, Kinney has worked with clients including Philips, Neutrogena, CIBA Vision, Jose Cuervo, Intel and the National Football League.

“I’ve seen the industry, and Tribal, change a lot over the past few years,” said Edwards. “Now is an exciting time to be part of the next evolution. The continued growth in talent across various skill sets at Tribal is testament to its progressive mindset. It’s one of the few places that has the right mix of talent, desire, and a genuine fearlessness.”


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