Tribal DDB Israel Creates First Agency Website on InstagramApril 30th, 2012
Tribal DDB Israel’s “Officegram” Site Allows Users to Navigate Using Hashtags
The Tribal DDB Israel office has launched a fully functioning website using Instagram as its medium. The “Officegram” website is available to those who download the Instagram app and locate TribalDDB_Israel. The website builds awareness of the agency, and highlights the agency’s espousal of new mediums and use of new creative opportunities provided by tech companies.
As part of Tribal DDB’s first Instagram self-promotional website for Tribal DDB Israel, “Officegram” celebrates the interactive navigation on Instagram by encouraging users to navigate site content with hashtags such as tags #workers, #clients, and #office life. The Tribal DDB Israel office is supported by content on Statigram, as well as the global agency’s global website (www.tribalddb.com) for those who have not downloaded the app.
As the world continues to be swept away by the mobile social network Instagram, the creative team at Tribal DDB Israel fell in love with Instagram as a digital tool. Instagram now boasts over 4 million users, and the highly visual nature of the site boosts its relevance for a lot of brands as well as allows for unique ways in which photos can be shared to communicate information in a creative way.
“We anticipate that a number of brands will explore opportunities with Instagram and other up-and-coming social networking sites and mobile applications,” said Eilon Zarmon, Head of Tribal DDB Israel. “Our brand website on Instagram serves as an expression of how much we love digital tools and opportunities for collaboration with tech companies.”
CEO: Tsipi Olinover
Supervisor: Limor Baruch-el
VP Creative: Nadav Raviv
Social & New Media: Aviran Menir
Studio Manager: Oren Bar
Art Direction: Adi Ron