DDB New York and Tribal DDB New York Launch Professional Healthcare Unit DDB Remedy

October 28th, 2010

New Unit Marries Professional Expertise with DDB’s Rich Strategic and Creative Heritage

Photo: Robert Cadena. The principals of DDB Remedy are, from left, Ellen Fields, managing director; Larry Lannino, managing partner; and John Kelly, managing partner.

DDB New York and Tribal DDB New York announced today the launch of DDB Remedy, a new professional healthcare unit in the U.S. Led by partners Larry Lannino and John Kelly, the unit provides clients with expert professional healthcare marketing while offering unparalleled integration with consumer healthcare strategy and creative via DDB and Tribal DDB’s consumer practice. The group reports to Global Business Director of DDB New York Ellen Fields, who also takes on the role of DDB Remedy’s first Managing Director. DDB uses the “Remedy” healthcare brand in other markets globally.

“Clients deserve a new model for professional healthcare advertising,” said Fields.  “With this offering, we will apply to the professional field the insights into human behavior that DDB is famous for, as well as the creative and digital skills that have been lacking in professional healthcare advertising. And perhaps most importantly, we’re answering a real need for greater integration between professional and consumer communications. For the first time, clients that want one single point of contact for all their healthcare communication needs will finally have a solution.”

Larry Lannino and John Kelly bring a combined 32 years of pharmaceutical advertising experience to DDB Remedy, and the expertise to help clients navigate the complexities of professional healthcare marketing. Lannino brings over 19 years of healthcare agency experience to DDB Remedy, most recently serving as Managing Partner at Sudler & Hennessey New York. Beginning his career as a pharmaceutical sales rep, Lannino has launched over a dozen pharmaceutical brands during his agency tenure. He has a wide range of experience in categories such as cardiovascular health, anti-infectives, oncology, vaccines, CNS and antivirals. Kelly joins from Euro RSCG Life, where he served as Senior Vice President, Associate Creative Director.  Prior to that, Kelly worked at Cline Davis Mann, helping to make LIPITOR the most successful brand in the history of the pharmaceutical industry, and has worked on products in nearly every therapeutic category, including pain management, cardiovascular health, pulmonology, immunology, oncology, neuropsychiatry, women’s health, ophthamology, smoking cessation and animal health.

“Rapidly evolving issues in the healthcare market have made communicating with physicians increasingly complex,” said Lannino. “It is more important than ever that professional healthcare communication be effective, that it take into account doctors’ attitudes, behaviors and lifestyles, and that it resonate with physicians as humans as well as professionals.”

“This is an incredible opportunity for Larry and me to create an entirely new agency model, marrying our professional expertise with the creativity of DDB and Tribal DDB,” said Kelly.  “What I found to be so compelling about joining these agencies is that we can operate seamlessly together, offering pharmaceutical clients a strategic and creative powerhouse that is unmatched in purely professional agencies.”

Mark Goldstone, President of DDB Health Worldwide, added, “As the need for all healthcare communications to be better aligned increases, we wanted to be the first to offer this solution, and to do it in a way that only DDB can. DDB Remedy is dedicated to providing a new level of connectivity and value by offering an unequaled alliance between consumer and professional communications.”

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