Laura Chiavone Joins Tribal Worldwide’s New York Office as Chief Strategy Officer

March 2nd, 2017

Laura Chiavone Cropped


Tribal Worldwide announced today that Laura Chiavone will join the agency as Chief Strategy Officer for its New York Office. An international strategist from DM9DDB in Brazil, Chiavone played a key role in the development of award-winning campaigns that went on to earn a total of 15 Lions at the Cannes Lions International Festival of Creativity, along with Jay Chiat and Effie Awards. The position of Chief Strategy Officer in New York has been vacant at Tribal Worldwide since 2015.

In Chiavone’s new role, she will oversee the agency’s strategic disciplines and staff, including digital strategy, social strategy, SEO strategy, and account planning. She will report to Richard Guest, President of Tribal Worldwide North America.

Richard Guest stated, “Anyone would – rightfully – be impressed by Laura’s body of work and her contributions to DM9DDB.  She is a rare strategic talent.  Her unique abilities to build collaborative and multidisciplinary teams while cultivating senior-level client relationships, make her a perfect fit for this important role at Tribal New York. Laura is an important addition to that office’s leadership team.”

At DM9DDB Chiavone most recently served as Senior Vice President and Head of Strategy. The award-winning campaigns she worked on at the shop include “Hello, My Name Means” for J&J Baby and Pinlist for Tok&Stok with Pinterest, as well as participating in the launch of Guaraná Antartica Black for Ambev AB InBev, among others. Prior to joining DM9DDB, Laura founded Limo Inc., one of the most recognized research and trendspotting boutiques in the market, working for Heineken, Nike and Mondelez, among other brands. Chiavone also held leadership roles at Y&R and AlmapBBDO. She was named “Planner of the Year” by both Brazil’s Association of Advertising Practitioners and the Brazilian Advertising Association. In 2004 she won the Young Lions Brazil planning competition—an annual contest in which the highly promising leaders of the Brazilian market are selected by top senior judges to represent the country at the International Festival of Creativity.

In addition to leading strategy departments at world-class advertising organizations, Chiavone is a highly coveted keynote speaker and a teacher at Miami Ad School Sao Paulo. She is a graduate of the University of Sao Paulo and is currently in the EMBA program at the Berlin School of Creative Leadership in Germany. In addition, she gave three speeches in Cannes, including a leadership lecture for the Berlin School for See It, Be It participants, the program for young female talent.

“I’m deeply honored to be part of Tribal Worldwide’s New York team and very excited by the challenge. The CSO challenge is about putting together people interested in the zeitgeist, terrific data translators and strategy designers working together with no boundaries. The reality is that collaboration and multidisciplinary groups are the keys to creating agile processes and effective ideas. Disciplines rely on each other to create seamless conversations and effectiveness.”

Chiavone is the newest executive to join the Tribal New York leadership team. In 2016, Jennifer Catherall was brought on as Chief Talent Officer, Phil Pessaro was hired as Head of Client Services & Production, and Kevin O’Connor was promoted to Head of Business Development. Additionally, Tribal Worldwide’s New York Office has expanded its client roster. Most recently, Tribal was named agency of record for ERA Real Estate, and was selected by Boys & Girls Clubs of America to develop a comprehensive social media strategy for the national youth serving non-profit.


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