Reebok Teams With Tribal DDB NYJanuary 10th, 2011
Reebok Taps Tribal DDB New York as Digital Agency of Record
Tribal DDB Worldwide announced today that Reebok has named the Tribal DDB New York office as its digital agency of record (DAOR) on a global basis. This move represents a further expansion of the relationship between DDB Worldwide Communications Group and Reebok. Tribal DDB’s sister agency, DDB Berlin, serves as Reebok’s global agency of record.
“This is a phenomenal opportunity with a brand that we’re all passionate about in a category that’s simply a lot of fun to work in,” said Robert Rasmussen, Chief Creative Officer, Tribal DDB U.S. “Since I joined the agency, we’ve focused on building even further on our world-class, cross-disciplinary creative team, and now we’re able to hit the ground running with innovative projects that stretch beyond the world of advertising.”
Tribal DDB New York has been tasked with developing a digital strategy with an integrated approach, to extend consumer awareness, and engagement with Reebok’s four key product categories – men’s, women’s, kids, and classics – through digital and social media vehicles. Tribal DDB New York will provide a suite of services, including strategy, interactive executions and branding, among others. The agency’s first major work for the brand is expected to launch in the first quarter of 2011.
Richard Guest, President, Tribal DDB U.S. said, “We are excited by the challenge of conceiving, designing, and building digital platforms and experiences that will dimensionalize the Reebok brand in a way that captivates consumers around the world and drives demand for some great fitness equipment and apparel.”