SXSW Interactive CoverageMarch 1st, 2012
We are excited to increase our presence and share our thought leadership with the burgeoning SXSW Interactive Festival this year. While SXSW has always been known as a prestigious music festival, in recent years SXSW Interactive has been gaining clout with industry leaders as a hub for showcasing important industry trends and congregating colleagues and clients alike.
The festival boasts a breadth of dynamic speakers and compelling content in areas ranging from technical sessions on web and interface design, wireless innovation, and business operations to more philosophical discussions about online marketing, social networks, and the role of new technologies.
We are proud to spearhead and participate in the following sessions:
Friday, March 9, 5 PM, Hilton Austin Downtown, Salon K
Rich Guest, Co-President of Tribal DDB U.S, will moderate a panel called “Pocket Intelligence,” which will explore the future of mobile interaction and feedback networks and the implications of information gathering for the mobile experience.
Is Social Media a Human Right
Saturday, March 10, 12:30 PM, Driskill Hotel, Citadel
Ed Lee, Social Media Director at Tribal DDB, will moderate a panel called “Is Social Media a Human Right?” which will discuss social media access for populations that are typically denied internet-based contact with other humans. The panelists will debate whether or not the reasons these groups are denied access are justified.
Credits, Coins, Cash: Social Currency & Finance 2.0
Monday, March 12, 11:00 AM, Hilton Garden Inn, Sabine
Mike Parker, Co-President of Tribal DDB U.S, will moderate a panel called “Credits Coins Cash: Social Currency & Finance 2.0,” which will examine the state of virtual currency, where it is heading, and consider how marketers should be evolving their strategies to account for these virtual currencies.
Who Needs a Fashion Cycle? I’ve Got Social Media
Tuesday, March 13, 11 AM, Driskill Hotel, Citadel
Nik Badminton, Director of Digital Strategy at Tribal DDB Canada, will serve as a panelist on “Who Needs a Fashion Cycle? I’ve Got Social Media,” which will discuss how cycles of fashion trends are becoming obsolete as fashion transitions to real time in the digital era. The discussion will center on how digital and technological developments have affected the fashion industry from a media, consumer, and retail perspective.
Our SXSW delegates this year will be contributing relevant content to the www.ddbdoesaustin.com platform over the course of the week of SXSW Interactive. Please check this site periodically for written, pictorial, and video updates on the panel discussions, new products and services unveiled, and POV pieces on keynote topics. Best of luck to those participating in the festival and we hope that this platform serves as a gateway to the action at SXSW in Austin, and inspires you all with the enthusiasm and creativity that pervade this gathering.