Volkswagen Hitchhike With a Like Wins FWA Site Of The DayMay 2nd, 2012
Further to our FWA Hall of Fame membership announcement earlier this year, we have picked up yet another FWA Site of the Day win for the Volkswagen “Hitchhike with a Like” Facebook game on May 2nd!
Tribal DDB Amsterdam created ‘Hitchhike with a Like’, a new fully interactive online gaming experience for Volkswagen, featuring the third generation of the legendary Beetle car- 21st century Beetle. The campaign, which has been produced in close collaboration with Facebook, is a true innovation in the field of social media gaming worldwide.
The campaign, which conveys the authentic spirit of the 60’s Beetle car, promotes the new 21st Century Beetle as the ‘new’ charming rebel- combining the iconic design with the new powerful features of the modern car. There is a prize for the best player- a real 21st Beetle trip across Europe.
The idea is to allow Facebook fans that ‘liked’ the game, to virtually hitchhike to the greatest cities in Europe, getting picked up by different Beetle drivers each time. The game is accessible, easy to play and fun. Cities featured are carefully chosen hubs known for cultural and musical events, or considered design or architectural icons in Europe. Every ride is unique and generates an irreplaceable travel experience for the gamer.