Tribal DDB Wins SXSW Interactive AwardMarch 14th, 2012
Tribal DDB Amsterdam took top honors in the Music category at the SXSW Interactive Awards this week (http://sxsw.com/interactive) for their work on Philips’ “Obsessed with Sound” campaign.
The winners were announced March 13, 2012, at the 15th Annual SXSW Interactive Awards ceremony in Austin, Texas. The SXSW Interactive Music category rewards exceptional projects related to musicians, bands, and the music industry as a whole.
Philips’ ”Obsessed with Sound” is an interactive music video featuring a performance by the Dutch Metropole Orchestra. The premise of the ”Obsessed with Sound” campaign is that Philips makes it possible to hear every detail. The website gives the audience a unique opportunity to see and hear the Grammy award-winning orchestra as they perform a specially composed orchestral piece to demonstrate the crispness of the sound.
Sandra Krstic, Deputy Managing Partner, Tribal DDB Amsterdam, said, “It is truly rewarding to see the innovative and relevant use of music—and the superb performance of the Metropole Orchestra — being recognized by the world’s renowned music experts. The SXSW Interactive Festival and Awards are known for requiring exceptional standards of work. It is an honor for Tribal DDB Amsterdam to be in the winners’ league.”
The “Obsessed with Sound” campaign is the only SXSW Interactive Awards 2012 winner produced by an Amsterdam-based creative agency. The work has previously been awarded Gold in the music and innovation categories at both the Lovie and Eurobest Awards, and Silver for media innovation at Epica.
Joep Beving, MassiveMusic, added, “We’re happy and proud to have been involved in such a beautiful project, especially one that enshrines music and the individual musician. It’s rewarding to see Tribal DDB Amsterdam receiving acclaim for their work at SXSW. We are thankful for the opportunity to share the stage with them. We’re the guys all the way in the back, waving at our mums.”
Tribal DDB Amsterdam
Chris Baylis – Executive Creative Director
Bart Mol – Art Director/Concept
Pol Hoenderboom – Copywriter/Concept
Robbin Cenijn – Designer
Sandra Krstic – Global Business Director
Jan Willem Penterman – Technical Lead
Henk Rijks – Strategy Director
Niels Bellaar – Social Media Planner
Nikaj Gouwerok – Editor
Jeroen Jedeloo, Richard Land, Christy Wassenaar – Agency Producers
Jules Buckley – Conductor
Berend Dubbe, Sonja van Hamel – Composers
Rob Chiu – Director (StinkDigital)
Marcel Kornblum, Mark Pytlik – Executive Producers (StinkDigital)
Matias Boucard – D.O.P.