On November 5, at strategy’s 2013 Agencies of they Year gala in Toronto, Tribal Worldwide, a division of DDB Canada was crowned Digital Agency of the Year (DAOY). This marks the second year-in-a-row the agency earned top honours at the annual competition where a panel of Canada’s top industry executives evaluates digitally-led campaigns and scores them on their strategic insight, creativity and results.
“To win this competition for a second year in a row is a tremendous honour that demonstrates Tribal Worldwide’s strategic and idea-driven approach to building modern brands for our clients,” says Andrew McCartney, managing director, Tribal Worldwide – Toronto.
This year’s DAOY competition saw 14 agencies compete, but what catapulted the agency to win gold was Tribal’s strong digital storytelling. For this year’s competition, Tribal Worldwide submitted case studies for the BC Dairy Association’s “Music Makes More Milk,” an online song contest judged by cows that explored the connection between music and milk production; Canadian Tire’s reinvented digital catalogue “The Canadian Way,” which brought the retailer’s wide product assortment to life alongside interactive, innovative and inspiring content; and the Canadian Tourism Commission’s “35 Million Directors” project that turned Canada into the world’s largest film set in the pursuit of an authentic, two-minute tourism film that helped show the world why Canada is the greatest place on earth to visit and explore.
“The winning work is a testament, not only from our brave clients, but also from the collaborative approach we take when solving their business problems. We proudly share this honour with all DDB staff across Canada,” says Marty Yaskowich, managing director, Tribal Worldwide – Vancouver.
To learn more about the competition and to check out Tribal Worldwide’s winning cases, click here.