Rich Guest, President of Tribal Worldwide – North America, Nominated for 2015 min “Sweet 16” List

August 10th, 2015

The min Integrated Marketing Awards, saluting the campaigns, ongoing programs and innovative people who’ve raised the bar on magazine marketing programs, named Rich Guest, President of Tribal Worldwide – North America, to the 2015 “Sweet 16” list. The awards show will be held on September 22nd at the Grand Hyatt in New York City.

The annual min Sweet 16 list recognizes 16 of the most influential marketers and media buyers in magazine publishing. To be considered for this list, nominees must fervently support magazine brands and also be incredibly active in their field.

Rich was nominated based on his successes in the digital agency industry by a collection of min’s editorial staff. While the finalized list of Sweet 16 honorees has not been announced yet, the nomination itself is a great honor.

For additional information, please visit:

Tribal Worldwide Honored Amongst Internet Trailblazers at the 19th Annual Webby Awards

May 28th, 2015

McDonald’s Canada’s “Fry Defender,” the world’s first French fry security system was recognized with the People’s Voice Award in mobile campaigns at the Webby Awards, an annual celebration of the year’s biggest Internet visionaries transforming the digital landscape.

Created in partnership with Tribal Worldwide Toronto, Fry Defender uses cutting-edge motion detector technology; to alert users the moment a fry theft is attempted and lets them file a report of the fry crime – or frime – to social media.

The Fry Defender is found on the McDonald’s Canada app available to download at:

IOS: Download IOS version
Android: Download Android version

Tribal Worldwide – Vancouver’s site for the University of British Columbia, was also recognized at the international competition earning an Honouree designation in the Website: School/University category.

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps, and Social. This year’s Webby Awards received nearly 13,000 entries from all 50 states and over 60 countries worldwide this year.

Tribal Worldwide Singapore Is Marketing’s Mobile Agency of the Year

May 28th, 2015


Tribal Worldwide Singapore claimed the coveted title of “Mobile Agency of the Year” at Marketing’s Agency of the Year Awards 2015 held on Wednesday night in Singapore.

To add on this esteemed accomplishment, the Singapore office bagged two Silvers in the Digital Marketing and Social Marketing categories. The agency was also awarded a Gold trophy for having the Best Idea for print at the MARKies for the campaign “Trust Us” for client DBS Private Bank.

GOLD/ Mobile Marketing Agency of the Year

SILVER/ Digital Marketing Agency of the Year

SILVER/ Social Marketing Agency of the Year

GOLD/ MARkies ‘Best Print Idea’ for DBS Bank “Trust Us”

Marketing’s Agency of the Year awards is an annual industry event organized by Marketing Magazine, which recognizes the excellence and effectiveness of agencies, through the views and opinions of client marketers and marketing professionals. It is touted as the only award show judged solely by client marketers.

Tribal Worldwide Earns Seven Nominations and Four Honorees at The 18th Annual Webby Awards

April 8th, 2015


The International Academy of Digital Arts & Sciences (IADAS) today announced the Nominees for the 19th Annual Webby Awards, including eleven honors for Tribal Worldwide offices New York, Amsterdam and Toronto. Winners will be celebrated at a star-studded ceremony at Cipriani Wall Street on Monday, May 18, hosted by critically acclaimed actor and comedian Hannibal Buress.

Also, standout campaigns created by Tribal Worldwide, including the six “Nominees” below, will contend for The Webby People’s Voice Awards. This award is voted on by the industry at large and voting is open now until 11:59 p.m. PST on Thursday April 23 at

Alistair Beattie, EMEA president of Tribal Worldwide, said “Congratulations to all our offices and the teams involved in these projects, and huge thanks to the clients who backed them. It’s a great result for Tribal and a much appreciated recognition of our creative and technical abilities.”

Overall, Tribal Worldwide received distinctions in the following 11 categories:

Nominee, Social: Customer Service, KLM “#Happytohelp,” DDB & Tribal Amsterdam
Nominee, Social: Corporate Communications, KLM “#Happytohelp,” DDB & Tribal Amsterdam
Nominee, Interactive Advertising & Media: Consumer Packaged Goods, adidas “Predator,” DDB & Tribal Amsterdam
Nominee, Interactive Advertising & Media: Campaign Categories, KLM “#Happytohelp,” DDB & Tribal Amsterdam
Nominee, Interactive Advertising & Media: Websites, Micro Sites, and Rich Media, KLM “Flat or Not,” DDB & Tribal Amsterdam
Nominee, Online Film & Video: Travel & Adventure, KLM “Search Dog,” DDB & Tribal Amsterdam
Nominee, Interactive Advertising & Media: Mobile Campaigns, McDonald’s “Fry Defender,” Tribal Worldwide Toronto
Honoree, Online Film & Video / Live Experiences, KLM “Happytohelp,” DDB & Tribal Worldwide Amsterdam
Honoree, Websites / Best Visual Design – Aesthetic, adidas “Predator,” DDB & Tribal Worldwide Amsterdam 
Honoree, Websites / Corporate Social Responsibility, Consumer Healthcare Products Association (CHPA) “DXM Labworks,” Tribal Worldwide New York
Honoree, Social / Promotions & Contests, Heineken “#ShareTheSofa,” DDB & Tribal Amsterdam

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps, and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS).

This year’s Webby Awards received nearly 13,000 entries from all 50 states in the U.S. and more than 60 countries worldwide. Less than 8 percent of this year’s entries were selected as nominees.

This year’s show will be available to watch on demand at the morning of Tuesday, May 19. The Webby Awards video channel will feature all the show highlights, hallmark winner 5-Word speeches, special performances as well as the show in its entirety.

For a complete list of Nominees and to vote for the People’s Voice Awards, visit

Tribal Worldwide Ranked Among World’s Best Digital Agencies By WARC 100

March 11th, 2015


According to the latest ranking released by WARC 100, Tribal Worldwide Shanghai ranked No.15 of the best digital agencies in the world! At the same time, Tribal Worldwide is the only China agency listed in the top 20 rankings.

Warc 100 is an annual ranking of the world’s 100 best marketing campaigns and companies, based on the tracking results of over 2,200 individual award winners across 87 different effectiveness and strategy awards schemes held around the world. As a global marketing independent online service, WARC’s annual list is recognized as one of the most reliable & influential rankings in the marketing & advertising industry.

In the past 12 months, Tribal Worldwide Shanghai has also been winning creative awards at Cannes, PMAA, Effie Greater China, China Great Wall Awards, and more. It is this excellent performance that has helped to rank DDB China Group as No.2 at the 2014 Digital Creative Agency of Year, an online-voted ranking released by DamnDigital, a leading trade media focuses on digital marketing in China.

For more info about the WARC 100, please check out:

Tribal Worldwide New York Earns Six Honors at 35th Annual Telly Awards

May 6th, 2014


This week, the 35th Annual Telly Awards ( announced Tribal Worldwide’s New York office has received six honors across a range of categories for its work with Hiscox and The Lunchbox Fund. The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.

Tribal Worldwide New York and Hiscox’s “Reactor” took home Silver for Internet/Online Commercial in the Insurance category. In addition, the personalized, video experience garnered two Bronze distinctions for Best Use of Animation and Business-to-Business in the Internet/Online Commercial category.

Tribal and The Lunchbox Fund’s first-ever philanthropy app for foodies, named “Feedie,” earned Silver for Internet/Online Commercial in the Not-for-profit category and Bronze for Best Charitable/Not-for-profit campaign in the Internet/Online Programs, Segments, or Promotional Pieces category.

Feedie also received a Bronze People’s Telly award for Promotional Pieces in the TV Programs, Segments, or Promotional Pieces category. The People’s Telly Award allows the online community to determine the top campaigns by rating their favorite work.

The 35th Annual Telly Awards received over 12,000 entries from all 50 states and five continents. To view the full list of winners, visit:

Tribal Amsterdam’s “Nitrocharge Your Game” for adidas Named 2013 FWA “Site of the Year”

January 15th, 2014

Tribal Worldwide’s Amsterdam office took home the Favorite Website Award’s 2013 People’s Choice Site of the Year for “Nitrocharge Your Game,” adidas ‘ interactive web platform. Every year, FWA honors one website with the FWA People’s Choice Award (FWA PCA). The winner is announced after a global competition and is selected by an international public vote from FWA’s 12 “Site of the Month” winners.

Over the last year, “Nitrocharge Your Game,” created by Tribal Amsterdam and produced by MediaMonks, had already earned FWA’s Site of the Month, Site of the Day, and Mobile of the Day before receiving over 25% of total public votes to take home the 2013 People’s Choice Site of the Year award.

“Nitrocharge Your Game” was developed as a part of the integrated campaign to launch the latest soccer shoes by adidas in 2013. Fans could interact with the website, using their mobile phone as the game controller, and play an interactive game in which all features of the shoes were revealed.

Tribal Worldwide Awarded For Powerful Digital Storytelling

November 11th, 2013


On November 5, at strategy’s 2013 Agencies of they Year gala in Toronto, Tribal Worldwide, a division of DDB Canada was crowned Digital Agency of the Year (DAOY). This marks the second year-in-a-row the agency earned top honours at the annual competition where a panel of Canada’s top industry executives evaluates digitally-led campaigns and scores them on their strategic insight, creativity and results.

“To win this competition for a second year in a row is a tremendous honour that demonstrates Tribal Worldwide’s strategic and idea-driven approach to building modern brands for our clients,” says Andrew McCartney, managing director, Tribal Worldwide – Toronto.

This year’s DAOY competition saw 14 agencies compete, but what catapulted the agency to win gold was Tribal’s strong digital storytelling. For this year’s competition, Tribal Worldwide submitted case studies for the BC Dairy Association’s “Music Makes More Milk,” an online song contest judged by cows that explored the connection between music and milk production; Canadian Tire’s reinvented digital catalogue “The Canadian Way,” which brought the retailer’s wide product assortment to life alongside interactive, innovative and inspiring content; and the Canadian Tourism Commission’s “35 Million Directors” project that turned Canada into the world’s largest film set in the pursuit of an authentic, two-minute tourism film that helped show the world why Canada is the greatest place on earth to visit and explore.

“The winning work is a testament, not only from our brave clients, but also from the collaborative approach we take when solving their business problems. We proudly share this honour with all DDB staff across Canada,” says Marty Yaskowich, managing director, Tribal Worldwide – Vancouver.

To learn more about the competition and to check out Tribal Worldwide’s winning cases, click here.

Tribal New York’s “Feedie” App Wins FWA’s Mobile Site of the Day

June 7th, 2013


The Favorite Website Awards (FWA), dedicated to recognizing amazing digital work, announced today that Feedie, the first-ever philanthropy app for foodies, has been selected as “Mobile Site of the Day,”

In partnership with Tribal Worldwide’s New York office, The Lunchbox Fund, a nonprofit organization dedicated to providing a daily meal for orphaned and vulnerable schoolchildren in South Africa, created “Feedie” — the first-ever philanthropy app for foodies. Feedie taps into existing foodie behavior and current technology, inspiring foodies to leverage their passion for sharing photos of food to share actual food with those in need. The app was developed by digital production company MediaMonks.

FWA is an industry recognized Internet award program and inspirational portal, established in May 2000. FWA is the most visited website award program in the history of the Internet, with over 170 million site visits as of November 2012.

Transparency Triumphs: “Our Food. Your Questions.” Crowned Big Winner At The 2013 AToMiC Awards

May 24th, 2013

Last night, the “Our Food. Your Questions.” initiative developed in partnership by McDonald’s Canada and Tribal Toronto was presented the Grand Prix at the 2013 AToMic Awards. Produced by strategy, the AToMiC Awards inspire collaboration across Canada’s media industry by showcasing breakthrough achievements in the realm of advertising and media creativity, technology and content.

“We are very proud to share this award with McDonald’s Canada as it would not have been possible without our brave clients who challenge us each day for breakthrough ideas,” says Andrew McCartney, managing director of Tribal Toronto. “McDonald’s radical transparency has become a game changer not only for its own QSR category, but for all marketers to consider in their communications.”

The “Our Food. Your Questions.” digital platform for McDonald’s Canada saw the company bravely open their virtual doors through an interactive site,, that welcomes Canadians to ask any question about McDonald’s food and receive a personalized response.

In addition to taking home the Grand Prix, the “Our Food. Your Questions.” initiative also won a Gold for AToMiC idea, Gold for Best Transmedia and Silver for Best Digital Engagement. Tribal Toronto was also awarded a Bronze AtoMiC award in the Best Digital Engagement category for its work with Canadian Tire for the Spirit Tree execution.