Earning three Webby and one People’s Voice Awards, McDonald’s Canada’s digital platform “Our Food. Your Questions.” by Tribal Toronto is a top winner and the most awarded Canadian program at the 17th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award show honoring excellence on the Internet.
The Webby Awards Academy judges such as Twitter Co-Founder Biz Stone, Arianna Huffington and Instagram creator Kevin Systrom, selected The Webby Award winners while Internet voters around the world chose the winners of the People’s Voice Awards, setting a Webby Awards record with votes from over 200 countries and territories.
“Having our work recognized by both The Webby Awards Academy and by millions of people around the world who voted for ‘Our Food. Your Questions.’ is a tremendous honour and proves that transparency rules,” says Andrew McCartney, managing director, Tribal Toronto. “We congratulate McDonald’s Canada for setting a new bar for innovation and creativity, by taking the most open approach to building their brand.”
To address deep-seated food myths and misinformation, McDonald’s Canada is engaging Canadians in a transparent and open conversation with customers to answer their McDonald’s food questions. Canadians can ask any food-related question at mcdonalds.ca/yourquestions and receive a personalized response.
“Our Food. Your Questions.” digital platform won Webby Awards for Best Food & Beverage; Interactive Advertising & Media; Best Integrated Campaign; Interactive Advertising & Media; and Webby and People’s Voice Awards for Best Customer Service Social categories.
IADAS also announced that Tribal Worldwide garnered the prestigious Webby Agency of the Year honor, which is presented to the agency that earns the most award wins and nominations across all categories. Tribal Worldwide garnered seven Webby Awards, one People’s Voice Award and ten nominations for their work with McDonald’s Canada including the “Our Food. Your Questions.” platform from Tribal Toronto; Deutsche Telekom with the “Move On” branded content campaign by DDB Tribal Group GmbH; and the Dutch airline KLM with the campaign “KLM Be My Guest” by DDB & Tribal DDB Amsterdam.
McDonald’s Canada, Tribal Toronto and Tribal Worldwide will be honored at the star-studded Webby Awards ceremony on Tuesday, May 21, 2013 at Cipriani Wall Street in New York City, where winners will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. The show will be hosted by critically acclaimed stand-up comedian, writer and actor, Patton Oswalt. Beginning at 9 a.m. on Wednesday, May 22, 2013, fans can watch the show in HD at watch.webbyawards.com. A full list of both The Webby Awards and People’s Voice Winners can be found at winners.webbyawards.com.