Tribal Worldwide Earns Seven Nominations and Four Honorees at The 18th Annual Webby Awards

April 8th, 2015


The International Academy of Digital Arts & Sciences (IADAS) today announced the Nominees for the 19th Annual Webby Awards, including eleven honors for Tribal Worldwide offices New York, Amsterdam and Toronto. Winners will be celebrated at a star-studded ceremony at Cipriani Wall Street on Monday, May 18, hosted by critically acclaimed actor and comedian Hannibal Buress.

Also, standout campaigns created by Tribal Worldwide, including the six “Nominees” below, will contend for The Webby People’s Voice Awards. This award is voted on by the industry at large and voting is open now until 11:59 p.m. PST on Thursday April 23 at

Alistair Beattie, EMEA president of Tribal Worldwide, said “Congratulations to all our offices and the teams involved in these projects, and huge thanks to the clients who backed them. It’s a great result for Tribal and a much appreciated recognition of our creative and technical abilities.”

Overall, Tribal Worldwide received distinctions in the following 11 categories:

Nominee, Social: Customer Service, KLM “#Happytohelp,” DDB & Tribal Amsterdam
Nominee, Social: Corporate Communications, KLM “#Happytohelp,” DDB & Tribal Amsterdam
Nominee, Interactive Advertising & Media: Consumer Packaged Goods, adidas “Predator,” DDB & Tribal Amsterdam
Nominee, Interactive Advertising & Media: Campaign Categories, KLM “#Happytohelp,” DDB & Tribal Amsterdam
Nominee, Interactive Advertising & Media: Websites, Micro Sites, and Rich Media, KLM “Flat or Not,” DDB & Tribal Amsterdam
Nominee, Online Film & Video: Travel & Adventure, KLM “Search Dog,” DDB & Tribal Amsterdam
Nominee, Interactive Advertising & Media: Mobile Campaigns, McDonald’s “Fry Defender,” Tribal Worldwide Toronto
Honoree, Online Film & Video / Live Experiences, KLM “Happytohelp,” DDB & Tribal Worldwide Amsterdam
Honoree, Websites / Best Visual Design – Aesthetic, adidas “Predator,” DDB & Tribal Worldwide Amsterdam 
Honoree, Websites / Corporate Social Responsibility, Consumer Healthcare Products Association (CHPA) “DXM Labworks,” Tribal Worldwide New York
Honoree, Social / Promotions & Contests, Heineken “#ShareTheSofa,” DDB & Tribal Amsterdam

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps, and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS).

This year’s Webby Awards received nearly 13,000 entries from all 50 states in the U.S. and more than 60 countries worldwide. Less than 8 percent of this year’s entries were selected as nominees.

This year’s show will be available to watch on demand at the morning of Tuesday, May 19. The Webby Awards video channel will feature all the show highlights, hallmark winner 5-Word speeches, special performances as well as the show in its entirety.

For a complete list of Nominees and to vote for the People’s Voice Awards, visit

Tribal Worldwide Ranked Among World’s Best Digital Agencies By WARC 100

March 11th, 2015


According to the latest ranking released by WARC 100, Tribal Worldwide Shanghai ranked No.15 of the best digital agencies in the world! At the same time, Tribal Worldwide is the only China agency listed in the top 20 rankings.

Warc 100 is an annual ranking of the world’s 100 best marketing campaigns and companies, based on the tracking results of over 2,200 individual award winners across 87 different effectiveness and strategy awards schemes held around the world. As a global marketing independent online service, WARC’s annual list is recognized as one of the most reliable & influential rankings in the marketing & advertising industry.

In the past 12 months, Tribal Worldwide Shanghai has also been winning creative awards at Cannes, PMAA, Effie Greater China, China Great Wall Awards, and more. It is this excellent performance that has helped to rank DDB China Group as No.2 at the 2014 Digital Creative Agency of Year, an online-voted ranking released by DamnDigital, a leading trade media focuses on digital marketing in China.

For more info about the WARC 100, please check out:

Tribal Worldwide New York Earns Six Honors at 35th Annual Telly Awards

May 6th, 2014


This week, the 35th Annual Telly Awards ( announced Tribal Worldwide’s New York office has received six honors across a range of categories for its work with Hiscox and The Lunchbox Fund. The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.

Tribal Worldwide New York and Hiscox’s “Reactor” took home Silver for Internet/Online Commercial in the Insurance category. In addition, the personalized, video experience garnered two Bronze distinctions for Best Use of Animation and Business-to-Business in the Internet/Online Commercial category.

Tribal and The Lunchbox Fund’s first-ever philanthropy app for foodies, named “Feedie,” earned Silver for Internet/Online Commercial in the Not-for-profit category and Bronze for Best Charitable/Not-for-profit campaign in the Internet/Online Programs, Segments, or Promotional Pieces category.

Feedie also received a Bronze People’s Telly award for Promotional Pieces in the TV Programs, Segments, or Promotional Pieces category. The People’s Telly Award allows the online community to determine the top campaigns by rating their favorite work.

The 35th Annual Telly Awards received over 12,000 entries from all 50 states and five continents. To view the full list of winners, visit:

Tribal Amsterdam’s “Nitrocharge Your Game” for adidas Named 2013 FWA “Site of the Year”

January 15th, 2014

Tribal Worldwide’s Amsterdam office took home the Favorite Website Award’s 2013 People’s Choice Site of the Year for “Nitrocharge Your Game,” adidas ‘ interactive web platform. Every year, FWA honors one website with the FWA People’s Choice Award (FWA PCA). The winner is announced after a global competition and is selected by an international public vote from FWA’s 12 “Site of the Month” winners.

Over the last year, “Nitrocharge Your Game,” created by Tribal Amsterdam and produced by MediaMonks, had already earned FWA’s Site of the Month, Site of the Day, and Mobile of the Day before receiving over 25% of total public votes to take home the 2013 People’s Choice Site of the Year award.

“Nitrocharge Your Game” was developed as a part of the integrated campaign to launch the latest soccer shoes by adidas in 2013. Fans could interact with the website, using their mobile phone as the game controller, and play an interactive game in which all features of the shoes were revealed.

Tribal Worldwide Awarded For Powerful Digital Storytelling

November 11th, 2013


On November 5, at strategy’s 2013 Agencies of they Year gala in Toronto, Tribal Worldwide, a division of DDB Canada was crowned Digital Agency of the Year (DAOY). This marks the second year-in-a-row the agency earned top honours at the annual competition where a panel of Canada’s top industry executives evaluates digitally-led campaigns and scores them on their strategic insight, creativity and results.

“To win this competition for a second year in a row is a tremendous honour that demonstrates Tribal Worldwide’s strategic and idea-driven approach to building modern brands for our clients,” says Andrew McCartney, managing director, Tribal Worldwide – Toronto.

This year’s DAOY competition saw 14 agencies compete, but what catapulted the agency to win gold was Tribal’s strong digital storytelling. For this year’s competition, Tribal Worldwide submitted case studies for the BC Dairy Association’s “Music Makes More Milk,” an online song contest judged by cows that explored the connection between music and milk production; Canadian Tire’s reinvented digital catalogue “The Canadian Way,” which brought the retailer’s wide product assortment to life alongside interactive, innovative and inspiring content; and the Canadian Tourism Commission’s “35 Million Directors” project that turned Canada into the world’s largest film set in the pursuit of an authentic, two-minute tourism film that helped show the world why Canada is the greatest place on earth to visit and explore.

“The winning work is a testament, not only from our brave clients, but also from the collaborative approach we take when solving their business problems. We proudly share this honour with all DDB staff across Canada,” says Marty Yaskowich, managing director, Tribal Worldwide – Vancouver.

To learn more about the competition and to check out Tribal Worldwide’s winning cases, click here.

Tribal New York’s “Feedie” App Wins FWA’s Mobile Site of the Day

June 7th, 2013


The Favorite Website Awards (FWA), dedicated to recognizing amazing digital work, announced today that Feedie, the first-ever philanthropy app for foodies, has been selected as “Mobile Site of the Day,”

In partnership with Tribal Worldwide’s New York office, The Lunchbox Fund, a nonprofit organization dedicated to providing a daily meal for orphaned and vulnerable schoolchildren in South Africa, created “Feedie” — the first-ever philanthropy app for foodies. Feedie taps into existing foodie behavior and current technology, inspiring foodies to leverage their passion for sharing photos of food to share actual food with those in need. The app was developed by digital production company MediaMonks.

FWA is an industry recognized Internet award program and inspirational portal, established in May 2000. FWA is the most visited website award program in the history of the Internet, with over 170 million site visits as of November 2012.

Transparency Triumphs: “Our Food. Your Questions.” Crowned Big Winner At The 2013 AToMiC Awards

May 24th, 2013

Last night, the “Our Food. Your Questions.” initiative developed in partnership by McDonald’s Canada and Tribal Toronto was presented the Grand Prix at the 2013 AToMic Awards. Produced by strategy, the AToMiC Awards inspire collaboration across Canada’s media industry by showcasing breakthrough achievements in the realm of advertising and media creativity, technology and content.

“We are very proud to share this award with McDonald’s Canada as it would not have been possible without our brave clients who challenge us each day for breakthrough ideas,” says Andrew McCartney, managing director of Tribal Toronto. “McDonald’s radical transparency has become a game changer not only for its own QSR category, but for all marketers to consider in their communications.”

The “Our Food. Your Questions.” digital platform for McDonald’s Canada saw the company bravely open their virtual doors through an interactive site,, that welcomes Canadians to ask any question about McDonald’s food and receive a personalized response.

In addition to taking home the Grand Prix, the “Our Food. Your Questions.” initiative also won a Gold for AToMiC idea, Gold for Best Transmedia and Silver for Best Digital Engagement. Tribal Toronto was also awarded a Bronze AtoMiC award in the Best Digital Engagement category for its work with Canadian Tire for the Spirit Tree execution.

Tribal Worldwide Wins Most Awarded Agency Group at The Webby Awards

May 1st, 2013


The Webby Awards ( announced today that DDB Worldwide, a division of Omnicom Group (NYSE), and its Tribal Worldwide division have garnered 12 award wins, with Tribal taking home “Agency of the Year.” This marks the second consecutive year that DDB and Tribal have been recognized as the most awarded agency group by The Webby’s. The 17th Annual Webby Awards will be held May
21, 2013, in New York.

“The Webby Awards is famously synonymous with innovation on the Internet, which is something that we also pride ourselves on at Tribal,” said Paul Gunning, Chief Executive Officer of Tribal Worldwide. “Being recognized as ‘Agency of the Year’ speaks to idea-centric work we strive to deliver our clients every day, and we are thrilled to share this honor with each of them.”

McDonald’s Canada’s “Our Food. Your Questions.” digital platform created by Tribal Toronto won Webby Awards for Best Food & Beverage Interactive Advertising & Media; Best Integrated Campaigns Interactive Advertising & Media; and Webby and People’s Voice Awards for Best Customer Service Social categories.

Additional winners in multiple categories include: DDB New York’s Hashtag Killer, Rapp Tribal New Zealand’s Demand Equal Pay, DDB Tribal Group Germany’s Steinway & Sons Piano for Peace, DDB & Tribal Amsterdam’s KLM Be My Guest, and DDB Tribal Group Germany’s Deutsche Telecom Move On.

Amir Kassaei, Chief Creative Officer of DDB Worldwide, commented, “It’s a great honor for us to be the most awarded agency group for the second year in a row with even more offices contributing to the wins. The Webbys are truly one of the most important recognitions that you can receive when it comes
to state-of-the-art communication solutions.”

Hailed as the “Internet’s Highest Honor” by The New York Times, this year’s Webby Awards received more than 11,000 entries from over 65 countries globally. Of these, only seven percent — five in each category—were even recognized as nominees.

“Our Food. Your Questions™.” Prevails at The Webby Awards

April 30th, 2013

Earning three Webby and one People’s Voice Awards, McDonald’s Canada’s digital platform “Our Food. Your Questions.” by Tribal Toronto is a top winner and the most awarded Canadian program at the 17th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award show honoring excellence on the Internet.

The Webby Awards Academy judges such as Twitter Co-Founder Biz Stone, Arianna Huffington and Instagram creator Kevin Systrom, selected The Webby Award winners while Internet voters around the world chose the winners of the People’s Voice Awards, setting a Webby Awards record with votes from over 200 countries and territories.

“Having our work recognized by both The Webby Awards Academy and by millions of people around the world who voted for ‘Our Food. Your Questions.’ is a tremendous honour and proves that transparency rules,” says Andrew McCartney, managing director, Tribal Toronto. “We congratulate McDonald’s Canada for setting a new bar for innovation and creativity, by taking the most open approach to building their brand.”

To address deep-seated food myths and misinformation, McDonald’s Canada is engaging Canadians in a transparent and open conversation with customers to answer their McDonald’s food questions. Canadians can ask any food-related question at and receive a personalized response.

“Our Food. Your Questions.” digital platform won Webby Awards for Best Food & Beverage; Interactive Advertising & Media; Best Integrated Campaign; Interactive Advertising & Media; and Webby and People’s Voice Awards for Best Customer Service Social categories.

IADAS also announced that Tribal Worldwide garnered the prestigious Webby Agency of the Year honor, which is presented to the agency that earns the most award wins and nominations across all categories. Tribal Worldwide garnered seven Webby Awards, one People’s Voice Award and ten nominations for their work with McDonald’s Canada including the “Our Food. Your Questions.” platform from Tribal Toronto; Deutsche Telekom with the “Move On” branded content campaign by DDB Tribal Group GmbH; and the Dutch airline KLM with the campaign “KLM Be My Guest” by DDB & Tribal DDB Amsterdam.

McDonald’s Canada, Tribal Toronto and Tribal Worldwide will be honored at the star-studded Webby Awards ceremony on Tuesday, May 21, 2013 at Cipriani Wall Street in New York City, where winners will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. The show will be hosted by critically acclaimed stand-up comedian, writer and actor, Patton Oswalt. Beginning at 9 a.m. on Wednesday, May 22, 2013, fans can watch the show in HD at A full list of both The Webby Awards and People’s Voice Winners can be found at

Last Chance to Vote for The Webby Awards People’s Voice

April 25th, 2013


The Tribal Worldwide network has 10 nominees at the 17th Annual Webby Awards, honoring the year’s best work on the Internet. Today is the last day to vote for the winners of the prestigious Webby People’s Voice Award and we want to win!

Please vote today for the amazing work around the network. Direct links to vote for each campaign are below and you can quickly log in using your Facebook/Google/Twitter account:

Volkswagen Hitchhike with a Like DDB & Tribal Amsterdam

McDonald’s Our Food. Your Questions. Tribal Toronto