Vote now for our panel sessions so that we can make the stage this year at Internet Week NY. It’s easy, just click on the below panel session titles and vote on our panel sessions should you like them and want to see them! NOTE: You may need to register if you haven’t already.
Mobile phone enabled credit card reader making pedi cab payment a synch. Thanks @Square.
For more of our #SXSW coverage, check out www.ddbdoesaustin.com.
We recently welcomed our eight new interns and new hires with an afternoon of Bubble Tea, laughs, dozens of dumplings, tears and entertaining elevator rides.
After an insightful speech by creative director Jason Macbeth, everyone was divided into teams by department for an improvisational game. Teams were tasked to introduce their newcomers through an improvised skit involving a prop.
We saw skits ranging from a dancing party to a talk show, jumping rope to juggling, and even a secret elevator ride. However, after all was said and done, the project management team led by DJ Phury a.k.a. Phil Pessaro, were crowned victorious with a large box of Momofuku cookies, yummy! Congrats PM’s!
A flexible, participant-driven conference that has no agenda? The One Show’s Creative unConference, which took place recently, once again proved it’s possible. The day’s events favored discussion and interaction over talking-head presentations. Any registered participant at the conference could lead a session on any topic they chose. And that’s exactly what Tribal DDB Associate Creative Director Eric Schlakman did.
Eric Schlakman, Associate Creative Director at Tribal DDB New York, on ending childhood poverty, mastering interpretive dance routines, and fabricating one-sentence bios.
If you had to switch roles with someone in the agency, what position would you take and why?
Summer intern. When I was an intern, I loved soaking up everything I could from everybody I encountered. And I was determined to win an award and change the world with every brief, no matter how big or small the assignment was. In my opinion, if you don’t maintain that naïveté and optimism, then you can’t possibly produce good work. Plus, summer interns get the rest of the year off to go party at college. Not too shabby.
What qualities do you look for in a prospective employee?
Somebody who’s interested and interesting. You have to be willing to learn and explore, but also try to bring value to every discussion. That combo is key. Milton Glaser once said, “The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes, and even modest talent with those characteristics grows.” You also need to love the New York Mets enough to talk about them constantly, but not so much that you feel bad when giving me your season tickets for free.
What’s one piece of advice you’d give to a new employee?
Never order burritos when working late. Bad situation all around.
“The key for us at Tribal DDB is not that we practice social, but rather that it is the heart and DNA of all our ideas. It is an approach, not a channel or a specific technology, such as Facebook or Twitter. It is a reflection of current consumer behavior.” – Paul Gunning, CEO, Tribal DDB Worldwide.
Paul Gunning, CEO of Tribal DDB Worldwide, was interviewed at the Yahoo Asia Pacific Marketing Summit in Hanoi, Vietnam, last month about digital media trends (including social media, social commerce, and mobile marketing), and how important these platforms and tools are becoming throughout the industry and in Asia in particular.
This article was first published on WeAreNYTech where Janet was interviewed.
“Sometimes, the last impression is far more important than the first.”
My advertising career began when I moved to NYC literally one week after graduating from college to work at Saatchi & Saatchi—executing mainly 360° campaigns. After a few years there, I eventually made the digital move to Tribal DDB. On my downtime, I help out the non-profit organization, Pencils of Promise as their Head of Production, run a secret Haiku blog with a friend and. . .beware, if I catch you napping on the subway train—it’s likely that I’ll start drawing you in my little sketchbook and walk away without you even knowing.
Do Agencies Need to Think Like Software Companies? That was the question posed at Friday’s jam-packed SXSW panel hosted by Allison Mooney, Head of Trends & Insights, Marketing at Google. Panelists included Ben Malbon (Google), Matt Galligan (SimpleGEO), Rick Webb (Barbarian Group) and Rob Rasmussen (Tribal DDB).
The SXSW panel overview put forward a topic that would prove to be a very interesting conversation:
Advertisers and brand marketers are entering a brave new world – one where code is on par with content. “Consumers” are now “users.” So should “marketers” be “developers”? Enter the hybrid marketer. More and more agencies are finding they need to educate and cultivate a new breed of people who understand tech from a marketing and brand perspective, and who have a consumer mindset. At the same time, agencies are adopting practices–agile development, continuous deployment–learned from the tech world. But should they really try this stuff at home? Should “marketers” be worrying about, say, the video capability of the latest iPhone, or pushing the envelope with HTML5? Or should they just stick to their core competencies and work with established software companies / dev shops to realize their ideas? How else is technology affecting the agency model and the creative process?
Read more at Fast Company.
“We won’t miss Eliza, because she’ll forever be in our hearts” – Adam Maldonado