Phil Dowgierd and Darwin Tomlinson Join Tribal Worldwide Sydney as MD and ECD

March 20th, 2014


Tribal Worldwide is pleased to announce the appointment of Phil Dowgierd to the position of Managing Director for Tribal Worldwide Sydney.

Dowgierd joins from AKQA London where he led the global Nissan business managing a team of 60 focusing on global platform development, global social activity and mobile work.

Prior to AKQA, Dowgierd held positions at Grand Union, Fallon and M&C Saatchi where he worked across multiple media platforms and gained significant experience in a breadth of product sectors including automotive (Skoda), retail (Sainsburys, Best Buy and Boots), media (BBC and Sky) and alcohol (Foster’s lager).

Another announcement in an impressive line-up of new talent joining Tribal Worldwide Australia is the move of DDB Sydney’s Deputy ECD, Darwin Tomlinson, into the position of ECD Tribal Worldwide Sydney.

Tomlinson has led many amazing digital campaigns since joining DDB Sydney in 2012 including TrackMyMacca’s and was one of the pioneering members of DDB Group’s innovation lab, shaper.

Tribal Worldwide, London Appoints Jonathan Lovatt-Young as New Head of Service and Experience Design

March 14th, 2014


Tribal Worldwide, London has hired the former Accenture Digital Customer Experience Lead, Jonathan Lovatt-Young, to the newly created role of Head of Service and Experience Design.

Lovatt-Young will work across Tribal Worldwide, London’s entire portfolio of clients where his knowledge and expertise will guide the UX and Service Design team. He will report to Managing Director, Tom Roberts, and will also play an important role in new business.

While working at Accenture Digital Lovatt-Young was at the forefront of key digital strategy campaigns for a host of brands including The Co-operative Group, Argos and RBS. Prior to Accenture Digital, he was Joint UK Head of UX at LBi where he worked on a number of leading brands including Asda and the BT portfolio.

Applications Now Available For Summer 2014 Internships

March 12th, 2014


Tribal New York is looking for artists, futurists, writers, entrepreneurs, visionaries, and brand lovers to spend eight weeks with us. Accepted interns will gain valuable exposure to the digital advertising industry and will be fully integrated into the Tribal team and its daily activities.

Who you are:

A college junior, senior, or recent grad looking for hands-on experience at a New York City advertising agency. You’re forward-thinking, digitally savvy, and passionate about brands, communications, emerging technology, and social media.

Who we are:

Tribal Worldwide, a global creative agency, draws on our expertise in digital innovation as well as our heritage of creativity and insights to craft effective marketing solutions that connect brands to people. In 2013, Tribal Worldwide was awarded Webby Agency of the Year. Founded in 2000, Tribal consists of 60 offices in over 42 countries with global headquarters in New York, NY.

Details and Requirements:

Tribal summer interns will experience agency life firsthand, working with all disciplines on client accounts, agency initiatives, and special intern projects. Accepted interns will receive a stipend and can also earn school credit (participants are responsible for supplying the necessary materials from their school or university).

Applicants must be rising juniors or seniors in college (or equivalent) or recent graduates, and must be legally allowed to work in the United States.

We are accepting applications for internships in the following departments:

  • Engagement Management (Account/Project Management hybrid)
  • Strategy
  • User Experience
  • Technology

For information about Creative internship opportunities (copywriting, design, and art direction), please e-mail

Deadlines and Timing:

The internship will run from June 16 to August 8, 2014. Applications must be received by March 28, 2014. Selected interns must be available for the full eight-week period.

Click here to download the application.

Submit application and resume to

Tribal Worldwide Acquires Digital Agency 22feet in India

February 28th, 2014


In a move to lead the development of the digital marketing solutions space in India, DDB Group Asia Pacific and Omnicom Group Inc., has announced the acquisition of 22feet.

One of the most dynamic and leading digital marketing firms in India, 22feet will merge with Tribal Worldwide India creating a new entity known as 22feet Tribal Worldwide, and part of the DDB Mudra Group.

Effective immediately, 22feet Tribal Worldwide will be spearheaded by Vineet Gupta, Managing Director, Brijesh Jacob, Joint Managing Director, and Deepak Nair, Chief Operating Officer. All three, originally from 22feet, will report directly to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group. They will also work closely with Patrick RonaPresident, Chief Digital Officer, DDB APAC & President, Tribal Worldwide APAC Tribal Worldwide, and the rest of the Tribal World Wide network across 42 countries to deliver relevant International learnings to the local market.

John Zeigler, Chairman & CEO, DDB Group Asia Pacific, India and Japan, said, “We see this as a strategic move to continue evolving our capabilities in the fast-moving Indian market. DDB Group has accelerated its capabilities to offer clients the best-in-class local digital expertise at 22feet, coupled with best-in-class global knowledge of the Tribal Worldwide network. I believe this is a game-changing event for DDB Mudra Group in India.”

22feet has become India’s benchmark company working with iconic brands such as Cafe Coffee Day, Fastrack, Lenovo, Heineken, Kingfisher, Red Bull and Axe.

22feet Tribal Worldwide will offer its clients end-to-end digital and mobile branding and marketing solutions including strategy and consulting, web designing, web development, media planning, search engine marketing, social media marketing, mobile marketing solutions, mobile application development, mobile couponing and mobile UI.

Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, said, “With digital at the heart of DDB Mudra Group’s agenda, we are extremely happy about joining forces with 22feet. I have tremendous respect for Vineet, Brijesh and Deepak, who are focused and determined in what they do. This energy flows into the organization’s talent pool and their work. Under their leadership, in just five years, 22feet has grown leaps and bounds. With this energy and Tribal Worldwide’s global reputation and reach, I’m excited to see what this magic of mergers can create.”

Vineet Gupta, Managing Director, 22feet Tribal Worldwide said, We are extremely excited to be a part of the DDB Group family. At 22feet, we share DDB’s passion for innovation and technology and look forward to delivering best in class digital solutions to our clients across markets, as 22feet Tribal Worldwide.”

Brijesh Jacob, Joint Managing Director, 22feet Tribal Worldwide said, “The agencies I have often been in awe of are generally not part of the network(s) I admire. In this case both the agency and the network get double thumbs up from me. Tribal, purely as a name along with its body of work, over the years and across the globe, is truly inspirational. The mix of technology and creativity, which they practice is in line with the thinking we have at 22feet and therefore I think exciting times are in store in terms of the work, the learning and the exposure.”

Deepak Nair, COO, 22feet Tribal Worldwide said, “22feet with its immense talent pool and client base is today at an inflection point and strategically very well positioned to leverage the shift towards digital. We are extremely happy with this opportunity to operate on a global canvas, and we look forward to very exciting times ahead, as 22feet Tribal Worldwide.”

For more information, please visit PR Newswire.

Kinney Edwards, Executive Creative Director of Tribal New York, Joins Celtra’s Creative Directors Council

February 7th, 2014


Celtra Inc., the industry leader for mobile display ad creation, serving and analytics, has announced the formation of the Celtra Creative Directors Council, an elite group of independent advertising creative directors that will participate in helping move the mobile ad space forward. Kinney Edwards, Executive Creative Director of Tribal Worldwide’s New York office, will join top industry creative executives to participate in shaping the future of mobile display advertising and helping pioneer new methods of user engagement.

Edwards said, “I’m honored to work along some of the brightest minds in the industry to help refine and craft future innovations on the Celtra platform. It is especially exciting to apply what we know about consumers and help shape technologies that will benefit our clients’ ability to further connect with them in a meaningful way.”

The Creative Directors Council will gain “first look” access to Celtra’s mobile rich media AdCreator platform as well as discuss key challenges brands face in their mobile advertising campaigns. The council will share industry best practices, test and provide feedback on new mobile ad units via the Celtra platform, and suggest solutions to meet the industry’s most significant challenges.

The council will be chaired by industry veteran Alan Schulman, Chief Creative Officer of SapientNitro NY, for a two-year term. The following creative leaders in the industry will be participating with Edwards and Schulman:

o Frédéric Bonn, Executive Creative Director, JWT New York
o Ed Brojerdi, President and Co-Chief Creative Officer, KBS+
o Steve Nesle, Executive Creative Director, Blast Radius
o Lincoln Bjorkman, Global Chief Creative Officer, Wunderman
o Others to be named

About Celtra Inc.

Celtra Inc. is the global leader for rich media mobile advertising and analytics across mobile devices.  AdCreator 3, which is used directly by top agencies, publishers and ad networks in more than 30 countries, is the only complete, SDK-agnostic platform for building, managing and tracking effective rich media mobile advertisements. Celtra’s unparalleled HTML5 ad formats and features are optimized for different mobile platforms and devices ensuring flawless functionality and the best possible user experience.  For more information, visit Celtra at or @CeltraMobile on Twitter.

Celtra is headquartered in Cambridge (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI).

Tribal Worldwide Appoints New Technology Director In Canada

February 3rd, 2014

Tribal Worldwide announced today that Adrien Montpellier has joined the Canadian network as technology director and is responsible for technology leadership across Tribal Worldwide and DDB Canada.

Based in Toronto, Montpellier will work closely with the integrated agency across Canada to help our clients modernize their brands through innovative technology and speed to market. His approach will challenge the agency to experiment with new technologies and prototype big ideas that are compelling, user-friendly and timely, to ensure our clients’ brands are moving at the speed of culture.

“Adrien is as excited about ad tech as he is about apps and ads. He offers a rare balance of deep technology expertise and passion for ideas that modern brands are seeking from their agencies today,” says Andrew McCartney, SVP managing director, Tribal Worldwide – Toronto. “His strong reputation in leading advanced technology teams, agency background and fit with our culture, made him the candidate of choice to enhance our team across Canada.”

Montpellier returns home to Canada from Seattle after gaining valuable work experience at, creating large-scale solutions across multiple technology teams and services. Prior to that, he served as technology director at both Lollipop and Twist Image, providing technical direction on various digital marketing initiatives for clients in the financial, retail, food and agriculture, tourisms and pharmaceutical industries.

“I like rolling up my sleeves, digging into the finer details and being hands-on from the beginning to the end of a project,” says Montpellier. “I liken myself as a technical problem solver for the agency, where my natural curiosity and determination to solve any challenge helps bring great ideas to life.”

Tribal Promotes McGuire & Simms to CDs

January 27th, 2014


Tribal Worldwide’s New York Office has promoted Josh McGuire and Hunter Simms to Creative Directors, effective immediately. McGuire and Simms have been Associate Creative Directors at Tribal since 2012 and 2013, respectively. In their new roles, they will be responsible for leadership on key clients including Quaker, Hiscox, and The Lunchbox Fund. The team will report directly to Tribal New York’s Executive Creative Directors, Kinney Edwards and Chris Ferguson.

Rich Guest, U.S. President of Tribal Worldwide, stated, “Both Josh and Hunter have made immense contributions to Tribal’s creative work product and culture over the past several years. I trust that, in their new roles, Josh and Hunter will make even bigger contributions in the coming years.”

Most recently, McGuire and Simms were instrumental in launching Hiscox USA’s “Reactor” campaign, which takes LinkedIn users through a virtual Rube Goldberg machine personalized to their industry and personal experiences, and The Lunchbox Fund’s “Feedies” program, creating the first-ever philanthropy app for foodies.

“I’m really excited about Tribal’s future and the role that I can play in accelerating the agency’s growth,” said McGuire.

Simms commented, “This is a big and wonderful opportunity. I’m ready to get into it.”

In 2013, McGuire earned a coveted spot in USA TODAY’s “Young Lions” competition and participated in the Film category at the Cannes Lions International Festival of Creativity. He has led projects for a number of brands and has created innovative work for Wrigley, State Farm, Lowe’s, McDonald’s, Hiscox, Pfizer, Nickelodeon, Alcon and The Lunchbox Fund, among other clients.

After living in Iceland for a couple years, Hunter moved to Atlanta to attend The Creative Circus in 2006. A win at One Show led to an early graduation and a gig at JWT Dubai, creating work for clients such as Audi, Nestlé and Nokia. In 2010, his return to the U.S. brought him to Tribal Worldwide, working on Reebok, Nickelodeon, Ketel One, and most recently, Quaker and The Lunchbox Fund.

Anchor launches in China with ‘We are Parents Too’

December 4th, 2013


New Zealand dairy giant Fonterra officially launched its trusted dairy brand Anchor in China yesterday backed by an extensive integrated campaign. Taking a sentimental approach with the tagline, ‘Anchor, we are parents too’, the campaign aims to resonate with Chinese mothers looking for high quality imported milk products for their families.

Tribal Worldwide Shanghai is the creative agency & lead agency behind the integrated campaign, featuring two TVCs for different phases, interactive campaign running online, tablets, as well as experiential events.

According to recent data from Aztec, Anchor, with its 127 years of history has continually led sales in New Zealand and provides fresh dairy products to families in over 70 countries around the world, gaining the trust of hundreds of millions of mothers globally.

Manoj Namboodiri, business development director of Fonterra China, said, “The passion that Anchor has for nurturing its products is comparable to that of parental care. Every detail is closely looked into in New Zealand from the health of the cows and the grass they eat, to the packaged product that lands in the consumer’s hands. We closely abide by the New Zealand dairy production quality standards throughout the whole process, while maintaining complete control over every step without any interference from a third party. We make sure we have consistent delivery of the highest quality product.”

“While we were in New Zealand, we were deeply touched by the obvious passion that Fonterra farmers and employees have for their cows and their product. We knew if we could show Chinese mothers how much they care about the quality of the milk they are producing, they would be just as moved and be able to confidently place their trust in the safety of Anchor milk,” said Tim Cheng, chief creative officer of DDB Group Shanghai.

The interactive digital marketing campaign, as part of the integrated launch campaign, has simultaneously been launched, called “Parents voice, Anchor listens”, a platform where Anchor will propose issues on a range of topics covering child education, nutrition and milk; mothers can then participate by sharing their experiences, start discussions or give advice. The demographic will be Chinese mothers born in the 70’s, 80’s and 90’s and it will be a space for them to share their varying insights and personal experiences.

Selected content from 300 mothers will then be published in an initiative called Parenting with Nutrition Milk book which aims to become a household almanac for Chinese families. Consumers can now visit the Anchor website or Weibo / Wechat to participate in this campaign for a chance to win a family trip to New Zealand.

During the official launch event, Chinese mothers were invited, along with celebrity mother Hu Ke(胡可), to share experiences and insights into selecting milk products for their families. “As a mother, I care the most about the health of my children and my family, so I will chose trustworthy brand like a glass of Anchor milk everyday, which plays a vital part in their daily nutrition.” said Hu Ke(胡可).

Jit Hoong Ng, vice president of DDB Group North China & managing director of DDB Group Shanghai said, “We are honored to be part of this significant move that is a first in Fonterra’s brand history in China. We are thrilled to be the lead agency on this large-scale integrated launch campaign and greatly look forward to implementing it. Fonterra’s passion for their dairy products has always been indisputable and we believe that as a trustworthy and mission-oriented brand, they will be able to provide Chinese consumers with the care and zeal they require.”

For more details on the ongoing campaign, please visit

Anchor site:

Anchor TVC:

Anchor Weibo:

Anchor Tmall:

Tribal Worldwide Awarded For Powerful Digital Storytelling

November 11th, 2013


On November 5, at strategy’s 2013 Agencies of they Year gala in Toronto, Tribal Worldwide, a division of DDB Canada was crowned Digital Agency of the Year (DAOY). This marks the second year-in-a-row the agency earned top honours at the annual competition where a panel of Canada’s top industry executives evaluates digitally-led campaigns and scores them on their strategic insight, creativity and results.

“To win this competition for a second year in a row is a tremendous honour that demonstrates Tribal Worldwide’s strategic and idea-driven approach to building modern brands for our clients,” says Andrew McCartney, managing director, Tribal Worldwide – Toronto.

This year’s DAOY competition saw 14 agencies compete, but what catapulted the agency to win gold was Tribal’s strong digital storytelling. For this year’s competition, Tribal Worldwide submitted case studies for the BC Dairy Association’s “Music Makes More Milk,” an online song contest judged by cows that explored the connection between music and milk production; Canadian Tire’s reinvented digital catalogue “The Canadian Way,” which brought the retailer’s wide product assortment to life alongside interactive, innovative and inspiring content; and the Canadian Tourism Commission’s “35 Million Directors” project that turned Canada into the world’s largest film set in the pursuit of an authentic, two-minute tourism film that helped show the world why Canada is the greatest place on earth to visit and explore.

“The winning work is a testament, not only from our brave clients, but also from the collaborative approach we take when solving their business problems. We proudly share this honour with all DDB staff across Canada,” says Marty Yaskowich, managing director, Tribal Worldwide – Vancouver.

To learn more about the competition and to check out Tribal Worldwide’s winning cases, click here.

Tribal Worldwide and sparks & honey Host the Collaborative Economy Summit

October 3rd, 2013


On October 2, Tribal Worldwide and sparks & honey hosted the Collaborative Economy Summit at the Hudson Terrace in New York City. The event is the latest installment of Tribal Worldwide New York’s pop-up-panel series of thought provoking conversations led by cultural and economic trendsetters. Drawing in a crowd of approximately 100 start ups, brands, marketers, reporters and other collaborative economy participants the gathering lasted from roughly 10am to 1:30pm.

Seth Friedman, Managing Partner at Tribal Worldwide opened the event by providing the audience with contextual awareness of B2B sharing. Looking to examine implications this type of sharing could potentially have on a business in 2014 and beyond, the event provided a first hand look into how small businesses and big brands can help generate new value for constituents and shareholders in the form of two panel discussions.

The first panel of the day was kicked off by a short presentation from Joe Justice, Founder and CEO of WIKISPEED and Christine Hegarty of the Boston based, Scrum Inc. In their presentation Justice explained how his company taps into the collaborative economy to manufacture high performing automobiles while Hegarty communicated the framework for team organization at Scrum: customer centrism. Justice then went on to join fellow entrepreneurs Miguel McKelvey, Co-founder, Social Bicycles, Jase Wilson, CEO,, Terry Young, CEO, sparks & honey, and Jerry Needel, Head of Growth, Indiegogo on the Disrupters panel.

More ownership by doing, less ownership by having, was a common mentality echoed throughout the discussion as panelists described the value in “access” versus “ownership.” when promoting a more efficient, affordable and responsible world. Panel moderator, Brian Morrissey, Editor in Chief of Digiday engaged panelists with a reminder of the time-honored history around the sharing economy.


Principal influencer within the sharing space, Jeremiah Owyang, Chief Catalyst, of the newly established Crowd Companies delivered a keynote address preceding the second panel of the day, Big Brands and Marketers.

Following his presentation on how companies can build thriving new markets through social business, Jeremiah was joined on stage by David Polinchock, Director, AT&T AdWorks Lab, Alpa Pandya, EVP, Sterling Brands, Ahmad Nassar, EVP, Business Affairs & General Counsel, NFL Players, Christina Stanfield, Senior Director of Strategy, Interbrand and Nicolas Johnson, Marketing Director, Hertz Corporation.


Through their conversation seven business opportunities were highlighted for brands:

1. Be purpose driven
2. Be open to innovation from the crowd
3. Safeguard your assets
4. Be a service brand
5. Create deeper relationships within your market
6. Reduce your owned expenses
7. Evolve or die

Rounding out the day, the crowd heard from Sara DaVanzo, Chief Cultural Strategy Officer at sparks & honey who presented key findings from the Marketing Hack free business consultation. Throughout the four-hour event Founders Institute entrepreneurs were supplied with free business advice from industry experts specializing in Strategy, Creative/Design and Branding. Experts included, Sarah DaVanzo, Kinney Edwards, Executive Creative Director, Tribal Worldwide, Matt Freeman, Operating Partner, Bain Capital and Nick Parish, Editorial Director, Contagious and Stuart Hazlewood, Chief Strategy Officer, DDB NY.


Each panel was followed by a Q&A session where engaged audience members posed questions and connect serving as a networking platform for individuals, start-ups and corporations.

Visit the #CollabSummit Storify board for more.