DDB Group Australia introduces new-look Tribal Worldwide Australia

July 21st, 2014


DDB Group Australia has officially re-launched Tribal Worldwide Australia; an inspired new offering that aligns with Tribal’s global digital focus, harnessing technology and creativity to effectively engage today’s astute consumers.

Like all DDB Group brands, Tribal Worldwide Sydney and Melbourne will also feed into a national structure, Tribal Worldwide Australia, which will spearhead the Group’s technology-led creative offering.

Managing Director Tribal Worldwide Sydney, Phil Dowgierd comments, “We are living in the experience economy – a time of unprecedented choice with greater homogeneity than ever before. In this environment, what a brand does is as important as what a brand says. Consumers are driving this change and business, especially locally, needs to respond quicker to keep up. As a new national offering, we want to bring Australian brands to the forefront of this consumer-driven evolution.”

Dowgierd and MD Tribal Worldwide Melbourne, Richard Lloyd both relocated to Australia earlier this year to take up their roles with Tribal Worldwide Australia having each led some of the UK’s strongest digital agencies in recent years. Since their arrival, they have identified key opportunities available to Australian brands that will allow them to continually operate in today’s experience economy, utilizing technology to add value to consumers.

“A brand’s use of technology should aim to be visibly invisible and ultimately be the engine behind the experience being provided, as opposed to the experience itself.  It allows for interaction, but more than ever technology needs to earn this inherent interaction. Innovating in brand experiences requires a mindset shift in Australia. To not do so is a risky course of action for Australian brands and businesses,” comments Lloyd.

“The fact is, Australian are some of the fastest adopters of technology in the world, however we are seeing non-Australian companies, such as ASOS and Uber capitalize on this whilst local companies are not doing so as effectively. We want to redress that,” adds Dowgierd.

DDB Group Australia CEO, Chris Brown and DDB Australia MD, Andrew Little, who takes up the position of CEO in the coming weeks, have been working closely together in the development of the national Tribal Worldwide offering, bringing in Dowgierd and Lloyd to spearhead the new rollout.

“For the past 12 months, the Group has been acutely aware of the opportunity for a specialist technology agency. The national offering houses some of the strongest talent in the industry and the creative heartbeat in Tribal Worldwide Australia gives it a unique edge in the tech space,” says Little.

Supporting Dowgierd and Lloyd are ECD Darwin Tomlinson in Sydney and Head of Creative Technology Matt Oxley in Melbourne. Tomlinson joined the Tribal camp from DDB Sydney where he was Deputy ECD and led a number of award-winning digital campaigns, including TrackMyMacca’s.

He is also a founding member of DDB Group’s innovation lab, °shaper, which has inspired some of thinking behind the new-look Tribal Worldwide in Australia.

“°shaper starts with a problem that needs to be solved and we find a brand to enable it. With Tribal, we are finding a solution with a brand already in mind. Ultimately we are looking at transformation and transaction and doing so through providing a use or utility – creating experiences, and more specifically, an experience around a brand,” notes Tomlinson

Matt Oxley has just joined the Group from the UK in his role as Head of Creative Technology. With over 15 years’ experience, Matt has received numerous awards, including Cannes Lions and Webbys, for his ability to combine both creativity and technology to build useful and cutting edge solutions for clients.

Tribal Worldwide Australia will be supported by the extensive expertise of the Tribal Worldwide network which has over 60 offices across 42 countries and, with a legacy for innovation, has led the industry with continuous award-winning work since its set up in 2000.

For further information go to www.tribalworldwideaustralia.com/sydney/ or http://tribalmelbourne.com.au

Tribal Worldwide Opens in Spain

July 15th, 2014


Tribal Worldwide announced the launch of an office in Madrid, Spain, to be led by Pepe Chamorro and Fernando Martínez-Corbalán as Managing Partners, effective immediately.

Tribal Worldwide Spain opens with 20 team members in digital disciplines such as Business Innovation, Mobile, Social Media, Search Marketing, Content Strategy, CRM, and UX who are well versed in managing work for clients ranging from communications to community to commerce.

The evolution of clients and a clear conviction that marketers will continue to require the services of specialist digital agencies have led DDB Communications Group to launch Tribal Worldwide’s office in Spain, to support clients such as Grupo Mahou-San Miguel, the leading Spanish brewing company, with current and future needs.

José María Rull, President and Chief Executive Officer of DDB Group Spain, commented, “Pepe, Fernando, and I agreed that we wanted to launch the Tribal Worldwide brand in Spain in order to achieve our joint objective with DDB Group Latina (US Hispanic Latin America and Spain) of bringing added value to our clients under a new agency model.”

Chamorro founded his own agency, Digital, in 1996 and, after four years, partially sold the company to Grupo Delvico Bates to create Digital Bates. The agency was quickly positioned as one of the top-three biggest interactive agencies in Spain, taking home the Digital Grand Prix at El Sol Festival, with one of its most important clients, Telefónica/Movistar. In 2001, Chamorro joined 141 Worldwide as Managing Director and worked with clients such as Telefónica/Movistar, BAT (Lucky Strike), Ballantine’s, Beefeater, ONCE, Mahou, and Schweppes, among others. In 2005, Chamorro became General Manager of JWT Spain and a member of its European Digital Council, where he worked with clients such as Unilever, Johnson & Johnson Grupo Modelo Europa, ONCE, Bankinter, and Mazda.

Chamorro served as a member of the first judging panel for Cyber Lions at the Cannes Lions Festival of Creativity, and he served as Interactive Jury President of El Sol Festival.

“Innovation and the evolution of clients into the digital business are our focus in this new stage with Tribal Worldwide,” said Pepe Chamorro, Managing Partner of Tribal Worldwide Spain. “The changes in the communication models and in relationships with clients demand more agile and more competitive structures that allow the best specialists to be competitive and get results in the shortest time possible.”

Martínez-Corbalán started in 1994 at Tiempo/BBDO Madrid. In 1995, he worked for BBDO Düsseldorf with accounts such as Wella Range, Kolestint, and Wella Professional. In 1996, Martínez-Corbalán returned to Tiempo/BBDO and stayed on until 1999. From 1999 to 2003, he worked with Grupo Delvico/Bates as Account Director in the interactive unit at Digital Bates, which was later merged with 141Worldwide. In 2004, Martínez-Corbalán was appointed Client Services Director at Delvico, where he worked for clients such as Pernod Ricard, Movistar, BAT, Mahou, and Schweppes. He was also Client Services Director at JWT and continued his career there as the Deputy General Manager and Digital Head, leading and coordinating international business for accounts such as Corona, and other local and international clients such as Freixenet, Nestlé, and Johnson & Johnson, among others.

“Digital thinking should be integrated into any business strategy. Tribal Worldwide today is the world’s leading digital agency, which allows us to have an international focus on global clients,” commented Fernando Martínez-Corbalán, Managing Partner of Tribal Worldwide Spain.

KLM’s “Flat or Not” Wins FWA’s Site of the Day

July 15th, 2014


Tribal Amsterdam collected yet another FWA Site of the Day accolade. This time for KLM’s “Flat or Not.”

At KLM’s home base of Amsterdam Airport Schiphol, an ordinary waiting seat was replaced with a seat that could transform into a fully-flat bed, much like the new seats in the KLM new World Business Class. When unsuspecting travelers sat down, the seat reclined, and those who dared to relax fully in the middle of the busy airport were rewarded.

KLM filmed the reactions to the reclining seat on hidden cameras to create the Flat or Not online game where visitors could guess how travelers reacted for the chance of winning two World Class Business tickets.

Learn more about FWA, here.


Jeff Cheong Promoted to President of Tribal Asia

June 20th, 2014


Jeff Cheong has been promoted to President of Tribal Worldwide Asia as part of DDB Group’s leadership and succession strategy to enhance digital creativity within the region. Jeff was previously Vice President of Tribal Worldwide Asia and Head of Tribal Worldwide Singapore.

In 2008, a year after winning the Singapore Airline business with TBWA, Jeff helped kick-start Tribal DDB Singapore. In a short span of five years, Tribal Worldwide Singapore has grown to 120 staff with expertise from user experience to e-commerce and a tech innovation team. Under Jeff’s leadership, Tribal has built an expertise on delivering innovative digital-to-life solutions for regional clients such as Unilever, McDonalds, Changi Airport, DBS, StarHub, Ministry of Communication and Information and National Library Board.

Promoted to Chief Digital Officer in 2010, the Singapore office has now become the center of excellence for technology and innovation in the region.

Recently, Jeff led the Singapore office to launch the DDB i-store, featuring over 30 tried-and-tested tech solutions, which has been adopted as DDB Worldwide best practice. He has been tasked to grow the best practices in digital creativity for the region across technology, social media, content and e-commerce platforms.

Jeff will be flanked by Tribal Worldwide’s leaders in the Pacific – Phil Dowgierd, Managing Director Tribal Worldwide Sydney, Darwin Tomlinson, Executive Creative Director of Tribal Worldwide Sydney and Richard Lloyd, General Manager of Tribal Worldwide Melbourne.

Tribal Worldwide Names Kyle Snarr U.S. Head of Client Development and Marketing

June 5th, 2014


Tribal Worldwide in the U.S. today announced the appointment of Kyle Snarr as Head of Client Development and Marketing, based in the New York office. In his new role, Snarr is responsible for all new business activities including prospecting, consultant relationships, and pitch management. Snarr will report directly to Richard Guest, U.S. President of Tribal Worldwide.

Guest said, “I’m confident that Kyle’s experiences have prepared him to excel at Tribal. He is resourceful, nice, ingenious, and down-to-earth. I have every confidence that Kyle will help us elevate our new business performance.”

Most recently, Snarr served as the Director of New Business for Struck, a digital-forward creative agency headquartered in Salt Lake City, UT with offices in Los Angeles, CA and Portland, OR. During this time, he led winning pitches for a range of clients including Jack in the Box, Lennar, Quaker, Disney, ASICS, Hulu and others— each relationship with a distinct emphasis on creating the right kinds of digital and social experiences for their consumers.

Snarr commented, “I’m excited to become part of the Tribal team. Tribal has been a pioneer and a trendsetter among digital agencies and I intend to showcase their great work and great talent to grow the business to new levels.”

Prior to Snarr’s New Business role at Struck, he was responsible for managing its digital production. As Executive Producer of Interactive, he produced award-winning work that was recognized by the industry’s top shows such as Clios, Cannes Lion International Festival of Creativity (Gold) and the London International Award of Excellence.

Snarr graduated from Brigham Young University with a degree in Media Arts and a minor in Advertising. After graduating, he was invited back to teach film courses as an adjunct staff member in the Media Arts Department. Snarr has continued to lecture and teach college-level marketing courses throughout his career.

Tribal Worldwide – Toronto Breaks the “Digital Silo”

May 29th, 2014

Idea-driven, digitally-led approach spurs new business growth and seven new hires

Tribal Worldwide – Toronto’s focus on idea-driven, user experiences within the digital space has been turning industry heads, resulting in both new business and organic client growth. Breaking the “digital silo”, the agency is taking on a pivotal leadership role in its clients’ brand-building initiatives, and to handle this growth, the agency has brought on exceptional new talent.

Joining the creative department are Diego Bertagni, associate creative director; Jarrod Beaton, director of user experience; Frank Macera, senior copywriter; Kevin Filliter, senior art director; Jamie Spears, copywriter; James Leake, art director and Norma Penner, design lead.

“When people join Tribal, they know they are part of an agency with deep roots in digital – it’s in our DNA and always will be,” says Josh Stein, creative director, Tribal Worldwide – Toronto.  “But we go beyond straight up ‘digital work’ and that’s the most exciting part for both us and our clients; we chase smart ideas that can live anywhere, and then we explore how it can flourish in the digital space.”

Tribal Worldwide – Toronto’s mix of new talent is designed to further support this innovative approach.

Previously in Buenos Aires, Argentina, Diego has contributed to award-winning campaigns for Salta Beer, Coca-Cola and Singles Finder among others.

Jarrod brings to the team an impressive track record of creating customer-centric online experiences for such global brands as 3M, Kraft, Coca-Cola, BASF, BMW and AT&T.  In his new position, Jarrod will continue modernizing how brands think about their customers, helping to develop findable and impactful digital experiences for today’s savvy consumers.

Frank will lend his clever copywriting aptitude and strong conceptual thinking to the agency’s extended client roster.  Most recently, Frank worked with such notable clients as General Electric (GE), Swiss Chalet, Mercedes-Benz and Procter & Gamble.

Kevin brings an impressive portfolio of work to the agency, ranging from humorous to provocative, for Future Shop, Ronald McDonald House Charities and Habitat for Humanity.

Jamie and James are a noteworthy creative duo who have worked on EuRail, Red Door, Mobilicity and Valvoline.

Rounding out the team is Norma, whose 11 years of industry experience includes an award-winning portfolio of work for Joe Fresh, Maple Leaf Foods, President’s Choice Holiday Insider’s Report and Intel’s Ultrabook Holiday Campaign.

“The industry is always changing; we are not only prepared for change, we are experts in leading our clients through it,” explains Josh.  “We work alongside a great group of people who all share a common goal of creating amazing work, and that makes all the difference in the world – culture is king, and we have a great one.”

Phil Dowgierd and Darwin Tomlinson Join Tribal Worldwide Sydney as MD and ECD

March 20th, 2014


Tribal Worldwide is pleased to announce the appointment of Phil Dowgierd to the position of Managing Director for Tribal Worldwide Sydney.

Dowgierd joins from AKQA London where he led the global Nissan business managing a team of 60 focusing on global platform development, global social activity and mobile work.

Prior to AKQA, Dowgierd held positions at Grand Union, Fallon and M&C Saatchi where he worked across multiple media platforms and gained significant experience in a breadth of product sectors including automotive (Skoda), retail (Sainsburys, Best Buy and Boots), media (BBC and Sky) and alcohol (Foster’s lager).

Another announcement in an impressive line-up of new talent joining Tribal Worldwide Australia is the move of DDB Sydney’s Deputy ECD, Darwin Tomlinson, into the position of ECD Tribal Worldwide Sydney.

Tomlinson has led many amazing digital campaigns since joining DDB Sydney in 2012 including TrackMyMacca’s and was one of the pioneering members of DDB Group’s innovation lab, shaper.

Tribal Worldwide, London Appoints Jonathan Lovatt-Young as New Head of Service and Experience Design

March 14th, 2014


Tribal Worldwide, London has hired the former Accenture Digital Customer Experience Lead, Jonathan Lovatt-Young, to the newly created role of Head of Service and Experience Design.

Lovatt-Young will work across Tribal Worldwide, London’s entire portfolio of clients where his knowledge and expertise will guide the UX and Service Design team. He will report to Managing Director, Tom Roberts, and will also play an important role in new business.

While working at Accenture Digital Lovatt-Young was at the forefront of key digital strategy campaigns for a host of brands including The Co-operative Group, Argos and RBS. Prior to Accenture Digital, he was Joint UK Head of UX at LBi where he worked on a number of leading brands including Asda and the BT portfolio.

Applications Now Available For Summer 2014 Internships

March 12th, 2014


Tribal New York is looking for artists, futurists, writers, entrepreneurs, visionaries, and brand lovers to spend eight weeks with us. Accepted interns will gain valuable exposure to the digital advertising industry and will be fully integrated into the Tribal team and its daily activities.

Who you are:

A college junior, senior, or recent grad looking for hands-on experience at a New York City advertising agency. You’re forward-thinking, digitally savvy, and passionate about brands, communications, emerging technology, and social media.

Who we are:

Tribal Worldwide, a global creative agency, draws on our expertise in digital innovation as well as our heritage of creativity and insights to craft effective marketing solutions that connect brands to people. In 2013, Tribal Worldwide was awarded Webby Agency of the Year. Founded in 2000, Tribal consists of 60 offices in over 42 countries with global headquarters in New York, NY.

Details and Requirements:

Tribal summer interns will experience agency life firsthand, working with all disciplines on client accounts, agency initiatives, and special intern projects. Accepted interns will receive a stipend and can also earn school credit (participants are responsible for supplying the necessary materials from their school or university).

Applicants must be rising juniors or seniors in college (or equivalent) or recent graduates, and must be legally allowed to work in the United States.

We are accepting applications for internships in the following departments:

  • Engagement Management (Account/Project Management hybrid)
  • Strategy
  • User Experience
  • Technology

For information about Creative internship opportunities (copywriting, design, and art direction), please e-mail tri6@tribalworldwide.com.

Deadlines and Timing:

The internship will run from June 16 to August 8, 2014. Applications must be received by March 28, 2014. Selected interns must be available for the full eight-week period.

Click here to download the application.

Submit application and resume to internship@tribalworldwide.com.

Tribal Worldwide Acquires Digital Agency 22feet in India

February 28th, 2014


In a move to lead the development of the digital marketing solutions space in India, DDB Group Asia Pacific and Omnicom Group Inc., has announced the acquisition of 22feet.

One of the most dynamic and leading digital marketing firms in India, 22feet will merge with Tribal Worldwide India creating a new entity known as 22feet Tribal Worldwide, and part of the DDB Mudra Group.

Effective immediately, 22feet Tribal Worldwide will be spearheaded by Vineet Gupta, Managing Director, Brijesh Jacob, Joint Managing Director, and Deepak Nair, Chief Operating Officer. All three, originally from 22feet, will report directly to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group. They will also work closely with Patrick RonaPresident, Chief Digital Officer, DDB APAC & President, Tribal Worldwide APAC Tribal Worldwide, and the rest of the Tribal World Wide network across 42 countries to deliver relevant International learnings to the local market.

John Zeigler, Chairman & CEO, DDB Group Asia Pacific, India and Japan, said, “We see this as a strategic move to continue evolving our capabilities in the fast-moving Indian market. DDB Group has accelerated its capabilities to offer clients the best-in-class local digital expertise at 22feet, coupled with best-in-class global knowledge of the Tribal Worldwide network. I believe this is a game-changing event for DDB Mudra Group in India.”

22feet has become India’s benchmark company working with iconic brands such as Cafe Coffee Day, Fastrack, Lenovo, Heineken, Kingfisher, Red Bull and Axe.

22feet Tribal Worldwide will offer its clients end-to-end digital and mobile branding and marketing solutions including strategy and consulting, web designing, web development, media planning, search engine marketing, social media marketing, mobile marketing solutions, mobile application development, mobile couponing and mobile UI.

Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, said, “With digital at the heart of DDB Mudra Group’s agenda, we are extremely happy about joining forces with 22feet. I have tremendous respect for Vineet, Brijesh and Deepak, who are focused and determined in what they do. This energy flows into the organization’s talent pool and their work. Under their leadership, in just five years, 22feet has grown leaps and bounds. With this energy and Tribal Worldwide’s global reputation and reach, I’m excited to see what this magic of mergers can create.”

Vineet Gupta, Managing Director, 22feet Tribal Worldwide said, We are extremely excited to be a part of the DDB Group family. At 22feet, we share DDB’s passion for innovation and technology and look forward to delivering best in class digital solutions to our clients across markets, as 22feet Tribal Worldwide.”

Brijesh Jacob, Joint Managing Director, 22feet Tribal Worldwide said, “The agencies I have often been in awe of are generally not part of the network(s) I admire. In this case both the agency and the network get double thumbs up from me. Tribal, purely as a name along with its body of work, over the years and across the globe, is truly inspirational. The mix of technology and creativity, which they practice is in line with the thinking we have at 22feet and therefore I think exciting times are in store in terms of the work, the learning and the exposure.”

Deepak Nair, COO, 22feet Tribal Worldwide said, “22feet with its immense talent pool and client base is today at an inflection point and strategically very well positioned to leverage the shift towards digital. We are extremely happy with this opportunity to operate on a global canvas, and we look forward to very exciting times ahead, as 22feet Tribal Worldwide.”

For more information, please visit PR Newswire.