Intel Corporation has introduced a new, streamlined, YouTube channel platform on www.YouTube.com/Intel in which videos encourage visitors to experience Intel products and events, and to discuss the brand. Featured video reviews let the consumer see new products through the lens of a real consumer.
Changi Airport Group (CAG) has launched a campaign to communicate Changi Airport’s brand appeal and experience to its travelers. Eschewing the traditional formula of enumerating facilities and services, the campaign sets out to raise the emotional quotient of the airport by focusing on the traveler experience.
Developed by Tribal DDB Singapore, the campaign which kicks off with a 90-second brand video, embodies the brand promise of ‘The Feeling is First Class’ to showcase some of Changi Airport’s best kept secrets.
A new augmented reality experience greeted Singaporeans on the first day of the new year. An interactive print advertisement placed by Volkswagen Singapore in the local daily, The Straits Times, allowed readers – for the first time – to partake in user interaction with a print ad using their Apple iOS devices to discover the whole range of Volkswagen models.
KLMRoyal Dutch Airlines has introduced an innovative online platform on KLM.com, in which videos, audio and images encourage visitors to experience KLM products and services. Uniquely, interactive triggers allow users to “zoom” to the experience layer without leaving the page. The interactive platform was conceived by Tribal DDB Amsterdam and developed by KLM IT Development.
Canadian Tourism Commission launches new travel tool powered by travelers, for travelers
Taking a bold step by providing a place for locals and travelers to serve as advocates for the country, the Canadian Tourism Commission (CTC) offers a dynamic new tool allowing travelers access to authentic trip advice from those who know the real Canada. The Explore Canada Like a Localwebsite and mobile app enhances the Canadian travel experience by sharing insider information on thousands of spots of interest, enabling travelers to plan their journey; serving as a comprehensive guide during their trip; and allowing travelers to share their own Canadian travel tips with other travelers.
Tribal DDB Amsterdam has launched “Obsessed with Sound,” a new interactive audiovisual online experience for Philips. The campaign, which promotes the quality of the Philips audio range, launches across 11 markets including Germany, France, Russia, UK, USA, Brazil, Argentina and India.
The website gives the audience a unique opportunity to see and hear the GRAMMY Award-winning Dutch Metropole Orchestra as they perform a specifically composed orchestral piece. Throughout the performance, users can interactively isolate any one of the 51 individual musicians to hear every detail of their musical contribution.
The premise of the “Obsessed with Sound” campaign is to hear every detail. So often, the nuances of sound and music get lost when listening on low-grade speakers. This Interactive Orchestra gives consumers a more tangible feel for the difference made by Philips’ audio products.
Philips is serious about sound. That’s why it collaborated with the Dutch Metropole Orchestra –famous for its nonclassical approach to orchestral compositions. On the website users can watch the music video directed by Rob Chiu (The Ronin), accompanied by the Interactive Orchestra. A click of the mouse will highlight a user’s musician of choice and isolate the specific instrumental track, giving an unusual way to hear every detail throughout the composition.
Tribal DDB Singapore and J&J Neutrogena Launch Collaborative Project
Tribal DDB and Johnson & Johnson have staged the first-ever photo-mob via popular photo-sharing app Instagram for its Neutrogena Ultra Sheer sun block. The objective: To get youths who enjoy the sun to protect themselves with Neutrogena Ultra Sheer, as it provides up to 3x longer UVA protection*.
The team in Barcelona launched a new campaign for Volkswagen called #GolfGTIExperiment (http://www.golfgtiexperiment.com/en/). The campaign featured a real experiment with real people, conducted by research group, GFK. The research utilized neuro-marketing techniques to discover why the Volkswagen Golf GTI is such a loved and desired car.
Tribal DDB Spain also produced a short documentary about the experiment. Check it out!
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Creative Director: Saman Rahmanian
Management Supervisor: Joshua Lenze
Copywriter: Hunter Simms
Art Director: Sherina Florence
Sound Design: Antony Demekhin
Programming: Andronicus Riyono
Voice Talent: Steve Brauntuch