What Marketers Can Learn From the Consumer Electronics Show 2014

January 29th, 2014

Rich Guest, US President of Tribal Worldwide, shared key insights on the hottest trends from the 2014 Consumer Electronics Show (CES) in the latest issue of Warc.

The following excerpt was extracted from Warc’s Consumer Electronics Show 2014 Events Report written by Sarah Shearman:

Living a “connected life”

The “connected life” – which I define as an amalgam of the connected home, wearable devices and the quantified self – clearly is a theme with a great deal of momentum behind it.

Connected cars, connected mattresses, connected light bulbs and even connected crockpots were all seen on the show floor. And then there were the wearable fitness trackers – lots of wearable fitness trackers that appear surprisingly similar. In fact, there were probably as many booths demoing some aspect of the connected life as booths showcasing cell phone cases. And, trust me, there were a ton of cell phone cases on display.

Will the average consumer have a connected life in the next two years? No. But the connected life is coming to a small town near you, and it is coming sooner rather than later. For marketers and advertising agencies, the implications of a connected life are manifold.

But there is an immediate question that we should all be grappling with, and solving within the context of best-in-class privacy policies: how can a brand – and ultimately the entire industry – responsibly leverage all of the data points that these products will create in order to truly deliver one-to-one marketing that is relevant and effective, but not creepy?

- Rich Guest, US President of Tribal Worldwide

Paul Gunning Presents Keynote at 2013 Mobile World Congress

February 27th, 2013

Paul-Gunning-MWC

Paul Gunning, Chief Executive Officer of Tribal DDB Worldwide, gave this year’s keynote presentation during Mobile World Congress (MWC) in Barcelona, Spain. The conference, held on Feb 25-28, highlighted the impact of mobile on individuals and businesses – in developed and developing markets – across a range of industries. Aimed to challenge and educate attendees, MWC’s goal is to highlight essential insights on the latest technological developments, market opportunities, next-generation services, and devices which are shaping mobile communications.

To learn more, please visit: http://www.mobileworldcongress.com/

Q&A With Tribal DDB Amsterdam’s Chris Baylis

August 23rd, 2012

“It’s only work and no one is going to die. So enjoy it or do something else with your time.”

Chris Baylis, Tribal DDB Amsterdam was interviewed by Rob Ford at The FWA on August 21.

Please give us a brief bio of yourself.

I’ve been Executive Creative Director of Tribal DDB Amsterdam for nearly five years. In that time I’ve worked across Philips, KLM, P&G, Unilever, VW and Heineken winning multiple awards at most of the major festivals.

In an earlier life I was Creative Director at GT (now VML), senior creative at Agency Republic and before that ACD at Profero, all in London.

What do you do for inspiration?

I talk to smart people and exchange ideas.

READ MORE

The SXSW PanelPicker

August 14th, 2012

Session ideas for SXSW Music 2013, SXSW Interactive 2013, and SXSW Film 2013 are now open for voting. Our Tribal DDB and DDB teams have submitted various session ideas from around the world and we look forward to seeing them on stage at SXSW. So we need your help. Please vote now for our sessions by clicking through to the panel picker using the vote links below, and giving our panels a quick “thumbs up”:

The Future of Music + Brands Looks Promising

The Commoditization of Overnight Entrepreneurship

Changing Expectations of Customer Service

Gucci For All? Digital Culture’s Sway Over Luxe

Is the Digitization of Analog Products a Goldmine?

Entertaining & Educating the Young Digerati

Integrating Digital into the Live Game Experience

How Dungeons & Dragons prepared me for UX

How Do You Solve a Problem Like Millennials?

Operationalizing Social Media For Large Enterprise

Let My Brand Entertain You

Brands, Bands and the Brands of Bands

Tribal DDB Recognized as Facebook ® Preferred Marketing Developer

April 19th, 2012

Tribal DDB Worldwide announced today that its Colombia office was among the select companies that Facebook invited to participate in its prestigious Facebook Preferred Marketing Developer (PMD) program. In this evaluation, Tribal DDB was cited as a “Preferred Marketing Developer” in the “Apps” category exemplifying expertise in services and platforms for building socially enabled integrations – customized or self service. Facebook examined solutions from a number of providers with developer services, and placed developer service providers into four possible badge qualifications: Pages, Ads, Apps, and Insights. The first new class of PMDs includes 141 companies from 20 countries across the world.

READ MORE

Digital Inflection Points: From Toy Guns to Silver Bullet and Beyond

April 16th, 2012

Digital technology is progressing from shiny new toy to crucial tool, and expectations and measurement approaches are changing along with it. Patrick Rona, president of Tribal DDB Asia Pacific, charts the changes and weighs in on where the industry goes from here. This article was first published by CampaignAsia where we contribute content.

My colleague, Georgy Strakhov, and I have been talking a lot about digital technology.  Or, more specifically, the phases of adoption of digital technology by people, and our clients.   One way of defining technology is to say that it’s something you need to consciously learn how to use. While for us touchscreen is still a technology, it’s definitely not a technology for kids: for them it’s been around forever and it’s only natural to touch a screen and expect that something is going to happen. They are puzzled – and disappointed – when nothing happens after they touch the “normal” screen of our laptops.

READ MORE

How J.C. Penney is Changing the Retail Model

April 10th, 2012

This article was first published by retailonlineintegration.com where we contribute content.

The retail world continues to change at a fast pace into something where brick and mortar stores no longer stand independently of digital, mobile and social technologies. Retailers are losing sales, as consumers utilize mobile devices and social networks while they are physically in their store to seek advice, reference product information and online reviews through their social networks, and, in turn, purchase products online or even at other stores.  Online retailers, like Amazon and Zappos, are taking advantage of this and luring consumers away from more traditional retailers.

READ MORE

The Virtues of Marketing at Speed

March 28th, 2012


Photo credit: Howard Ignatius

Tribal DDB’s CEO extols the virtues of marketing at speed. This article was first published by Google’s Think Insights where we contribute content.

In the current issue of Think Quarterly, Paul Gunning, CEO of Tribal DDB, extols the virtues of marketing at speed. “Real-time marketing is set to dominate almost every facet of our industry,” he says. We followed up to dig deeper into the concept and how marketers can best implement it.

TQ: What exactly do you mean by ‘real-time marketing’?

PG: It’s the notion that we observe consumer behaviors as they happen, such as searching, playing, sharing, and purchasing, then adjust our marketing to be a direct reflection of that information. This might mean a message change, a placement change, an immediate offer, etc. The point is that all of marketing (PR, advertising, promotions, shopper, etc) has to bring this “just-in-time” type of strategy to their services to some extent.

READ MORE

I Just Heard Michael Stipe Say “Thanks, Tribal DDB!”

March 26th, 2012

I just heard Michael Stipe say “Thanks, Tribal DDB!” chirped the tweet of Tribal DDB New York’s own Megan Pachecano, who was accompanied by her colleagues Heather Stuckey, Josh McGuire and Hunter Simms.

READ MORE

SXSW Blog: Human Connection in the Digital Age

March 13th, 2012

The Tribal DDB team is blogging for strategy from SXSW Interactive in Austin, Texas. For more on the team’s experiences at the festival, visit DDBdoesAustin.com. This article was originally published at StrategyOnline where we contribute content.

By Nikolas Badminton, director of digital strategy, Tribal DDB

SXSW Interactive is, funnily enough, about interactive experiences that allow people to communicate with each other. There are many panels, talks, films and meet-ups that muse on how technology is impacting our world. I could write an article about the newest tech trends out there or what is hot in social media but I feel that there is something far more important to talk about. How we are at risk of losing our humanity through the use of technology.

READ MORE