Tribal Worldwide and sparks & honey Host the Collaborative Economy Summit

October 3rd, 2013


On October 2, Tribal Worldwide and sparks & honey hosted the Collaborative Economy Summit at the Hudson Terrace in New York City. The event is the latest installment of Tribal Worldwide New York’s pop-up-panel series of thought provoking conversations led by cultural and economic trendsetters. Drawing in a crowd of approximately 100 start ups, brands, marketers, reporters and other collaborative economy participants the gathering lasted from roughly 10am to 1:30pm.

Seth Friedman, Managing Partner at Tribal Worldwide opened the event by providing the audience with contextual awareness of B2B sharing. Looking to examine implications this type of sharing could potentially have on a business in 2014 and beyond, the event provided a first hand look into how small businesses and big brands can help generate new value for constituents and shareholders in the form of two panel discussions.

The first panel of the day was kicked off by a short presentation from Joe Justice, Founder and CEO of WIKISPEED and Christine Hegarty of the Boston based, Scrum Inc. In their presentation Justice explained how his company taps into the collaborative economy to manufacture high performing automobiles while Hegarty communicated the framework for team organization at Scrum: customer centrism. Justice then went on to join fellow entrepreneurs Miguel McKelvey, Co-founder, Social Bicycles, Jase Wilson, CEO,, Terry Young, CEO, sparks & honey, and Jerry Needel, Head of Growth, Indiegogo on the Disrupters panel.

More ownership by doing, less ownership by having, was a common mentality echoed throughout the discussion as panelists described the value in “access” versus “ownership.” when promoting a more efficient, affordable and responsible world. Panel moderator, Brian Morrissey, Editor in Chief of Digiday engaged panelists with a reminder of the time-honored history around the sharing economy.


Principal influencer within the sharing space, Jeremiah Owyang, Chief Catalyst, of the newly established Crowd Companies delivered a keynote address preceding the second panel of the day, Big Brands and Marketers.

Following his presentation on how companies can build thriving new markets through social business, Jeremiah was joined on stage by David Polinchock, Director, AT&T AdWorks Lab, Alpa Pandya, EVP, Sterling Brands, Ahmad Nassar, EVP, Business Affairs & General Counsel, NFL Players, Christina Stanfield, Senior Director of Strategy, Interbrand and Nicolas Johnson, Marketing Director, Hertz Corporation.


Through their conversation seven business opportunities were highlighted for brands:

1. Be purpose driven
2. Be open to innovation from the crowd
3. Safeguard your assets
4. Be a service brand
5. Create deeper relationships within your market
6. Reduce your owned expenses
7. Evolve or die

Rounding out the day, the crowd heard from Sara DaVanzo, Chief Cultural Strategy Officer at sparks & honey who presented key findings from the Marketing Hack free business consultation. Throughout the four-hour event Founders Institute entrepreneurs were supplied with free business advice from industry experts specializing in Strategy, Creative/Design and Branding. Experts included, Sarah DaVanzo, Kinney Edwards, Executive Creative Director, Tribal Worldwide, Matt Freeman, Operating Partner, Bain Capital and Nick Parish, Editorial Director, Contagious and Stuart Hazlewood, Chief Strategy Officer, DDB NY.


Each panel was followed by a Q&A session where engaged audience members posed questions and connect serving as a networking platform for individuals, start-ups and corporations.

Visit the #CollabSummit Storify board for more.

Tribal Worldwide Welcomes Spiro Mifsud as Head of Technology

April 23rd, 2013


Mifsud Will Oversee Technology Department in Agency’s New York Office

Tribal Worldwide, a division of DDB Worldwide and part of Omnicom Group (NYSE), announced today that Spiro Mifsud is joining the agency as Head of Technology. He will be based in Tribal Worldwide’s New York office. In this new position, Mifsud will assume responsibilities for oversight and management of the Tribal technical department in New York City.


Tribal Amsterdam appoints Mark Chalmers to the role of ECD

March 21st, 2013


Mark Chalmers has been hired by Tribal Worldwide in Amsterdam as Executive Creative Director, to work alongside President of Tribal Europe and CEO of the Amsterdam office, Jacco ter Schegget.

In collaboration with with DDB Amsterdam ECDs, Joris Kuijpers and Dylan de Backer, Mark Chalmers will be leading a combined creative floor for DDB & Tribal Amsterdam. This has shaped a powerhouse team with an interactive digital heart, allowing for an integrated approach to all future client briefs.

Mark Chalmers was previously Creative Partner at Perfect Fools. He also co-founded Creative Social with Daniele Fiandaca in 2004, a network central in uniting the industry’s interactive pioneers for shared inspiration and collaboration. Chalmers continues his appetite for culture by curating critically acclaimed art exhibitions in his garage.


Tribal DDB Hong Kong Invests in Digital Talent

February 17th, 2012

Tribal DDB Hong Kong has made two significant new hires in a move to bolster its digital talent and maintain its leading position across Greater China.

Georgy Strakhov has been appointed as Digital Strategist and will be responsible for driving Tribal DDB Hong Kong’s internal initiatives for innovation. He will work across the agency’s key clients, including McDonald’s and Manulife.

Georgy was previously at Tribal DDB Moscow where he led its Client Service and Strategy department for three years. Prior to this, he launched two start-up businesses: an ESL school (English as a second language) and a web development studio. Georgy studied South Asian History, Hindi and Urdu at Moscow State University.

Charlie Wang has also been named as Technical Director. Charlie will enhance the technical delivery excellence for Tribal and DDB Group, as well as supporting the digitisation of the entire agency to better execute innovative ideas.

Charlie has over five years of experience in the US and China covering both IT consulting and ad agency industries. He was previously a Business Intelligence Consultant at Deloitte Consulting US and also worked at a Beijing local integrated agency called Bizcom Consulting as the head of the digital analytics practice. At Bizcom, he worked with clients including Land Rover, Jaguar, Cisco and Sun.

Eric Phu, Vice President of Tribal DDB Greater China said, “Georgy and Charlie’s appointments are proof of the commitment that Tribal DDB Hong Kong has to staying at the forefront of digital and providing our clients with more strategic and robust thinking and execution.”

Jacco ter Schegget Succeeds Patrick Rona as President of Tribal DDB Europe

December 7th, 2011

Jacco ter Schegget, Managing Partner of multi award-winning digital agency Tribal DDB Amsterdam, will replace Patrick Rona as President of Tribal DDB Europe as of January 1, 2012.

He will be based in Amsterdam and will continue overseeing the Tribal DDB office there in addition to his new role. This appointment follows Rona´s relocation to Singapore, where he assumes the roles of President, Tribal DDB APAC, and Chief Digital Officer, DDB Group APAC.


It Just Felt Right

September 12th, 2011

At Tribal DDB Amsterdam, we wanted to create an environment that increased collaboration without increasing noise. We engaged i29 Interior Architects to design our new office space, which now boasts a large open space and flexible desks that maximize workspace and creative interaction. The new structure also features low level acoustics thanks to warm, fluffy sweater fabrics that cover walls, lamps, and the ceiling to absorb sound.


Tribal DDB London Appoints New Head of Technology

January 24th, 2011

Tribal DDB has appointed John Streit of Agency Republic as its Head of Technology. The appointment follows the announcement that former Head of Technology, Matt Oxley, has become Head of Creative Technology across the DDB UK group.


Tribal DDB Expands Its Social Media Suite of Services

November 17th, 2010

Nextpoint, the nation’s leading provider of cloud-based technology products to law firms and corporate law departments, just announced a strategic alliance and preferred partnership with Tribal DDB Worldwide to deliver Nextpoint’s Cloud Preservation service to Tribal DDB’s clients. Cloud Preservation provides organizations with an automated archival service for their social assets such as blogs and social media properties.

As a result of the partnership, Nextpoint’s Cloud Preservation product will be integrated into the offerings of Tribal DDB Radar, the agency’s social media Center of Excellence, providing clients and the agency with a proactive solution for the myriad of business, compliance and legal-related requirements surrounding the preservation of clients’ online marketing assets. Tribal DDB Radar provides clients with a strategic approach to defining and capitalizing on marketing opportunities in the social media space.