Vote now for our panel sessions so that we can make the stage this year at Internet Week NY. It’s easy, just click on the below panel session titles and vote on our panel sessions should you like them and want to see them! NOTE: You may need to register if you haven’t already.
Eric Schlakman, Associate Creative Director at Tribal DDB New York, on ending childhood poverty, mastering interpretive dance routines, and fabricating one-sentence bios.
If you had to switch roles with someone in the agency, what position would you take and why?
Summer intern. When I was an intern, I loved soaking up everything I could from everybody I encountered. And I was determined to win an award and change the world with every brief, no matter how big or small the assignment was. In my opinion, if you don’t maintain that naïveté and optimism, then you can’t possibly produce good work. Plus, summer interns get the rest of the year off to go party at college. Not too shabby.
What qualities do you look for in a prospective employee?
Somebody who’s interested and interesting. You have to be willing to learn and explore, but also try to bring value to every discussion. That combo is key. Milton Glaser once said, “The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes, and even modest talent with those characteristics grows.” You also need to love the New York Mets enough to talk about them constantly, but not so much that you feel bad when giving me your season tickets for free.
What’s one piece of advice you’d give to a new employee?
Never order burritos when working late. Bad situation all around.
“The key for us at Tribal DDB is not that we practice social, but rather that it is the heart and DNA of all our ideas. It is an approach, not a channel or a specific technology, such as Facebook or Twitter. It is a reflection of current consumer behavior.” – Paul Gunning, CEO, Tribal DDB Worldwide.
Paul Gunning, CEO of Tribal DDB Worldwide, was interviewed at the Yahoo Asia Pacific Marketing Summit in Hanoi, Vietnam, last month about digital media trends (including social media, social commerce, and mobile marketing), and how important these platforms and tools are becoming throughout the industry and in Asia in particular.
Location-based social networking bridges the gap between the online and offline worlds by allowing users to share their location with others. In addition to acting as another layer to social networking, some services add a gaming level by rewarding users with badges or offering incentives such as discounts for frequent visits.
This document provides an overview of Facebook Places as well as:
• Implications for Users
• Implications for Brands
• How Brands Can Use Places
• Setting Up a Places Page
• Brands & Apps Using Places