Tribal Worldwide Reveals 2013 Holiday Card

December 20th, 2013

Tribal Worldwide’s Holiday Card Allows This Year’s Dinner Celebration to Do More Than Just Taste Good, It Can Also Do Good. For every holiday food photo shared through The Lunchbox Fund’s FEEDIE app, a meal will be donated to a hungry child in South Africa


Tribal Worldwide today launched the New York office’s 2013 holiday card,  “The Tribal Table,” which provides people with a chance to donate a meal to a hungry child by sharing a picture of their home-cooked, holiday meal via FEEDIE, the first-ever philanthropy app for foodies. The app taps into existing foodie behavior and current technology, inspiring foodies to leverage their passion for sharing photos of food and share actual food with those in need.

The Tribal Table marks the second installment of The Lunchbox Fund’s FEEDIE program created by Tribal’s New York office, which launched in October. This is the first time food photos taken outside of participating restaurants can be used to donate meals through FEEDIE.

Rich Guest, US President of Tribal Worldwide, said, “In the spirit of the holiday season, we wanted to make sure that our good tidings to the agency’s clients and partners would do more than clutter an email inbox, that they could help those closest to the agency give back to the world at large. And we believe that The Tribal Table, in partnership with The Lunchbox Fund and FEEDIE, will do just that. I’m looking forward to seeing a new group of foodies discover FEEDIE from the comfort of their own homes.”

It’s easy to put food on “The Tribal Table”:

-Download The Lunchbox Fund’s FEEDIE app.
-Using the app, photograph your holiday meal, and set “The Tribal Table” as your location.
-Share your photo.
-For this effort, Tribal Worldwide pledges to donate up to 8,000 meals to The Lunchbox Fund.

“The Tribal Table” will be sent electronically to Tribal Worldwide’s friends, colleagues and associates, and will be promoted through social media. To visit the website, please go to

KLM Royal Dutch Airlines Offers a Ticket to Space

April 10th, 2013

KLM Space_press_Clouds

KLM is offering you a chance to go where few people have gone before: space. Tribal Amsterdam and partners launch KLM SPACE, a campaign that offers people the chance to win a real spaceflight aboard the SXC Lynx.

On April 22nd a high altitude balloon will be launched from the Nevada Desert, USA. It will contain cameras and a GPS-tracker that stream data to where the balloon’s progress can be followed live. As the balloon approaches the outer atmosphere it expands and eventually pops. On the website people can predict where the balloon will pop by claiming their place in space before the balloon takes off. The best prediction wins the ticket to space.


A Journey to Audio Perfection in Just Nine Steps

September 12th, 2012

The making of Philips’ ‘The Sound of Creation’ campaign

Tribal DDB Amsterdam and Philips declare their obsession with sound with a new digital campaign, ‘The Sound of Creation’. The fully interactive digital experience celebrates the virtuosity of sound craft, offering music lovers and audiophiles a chance to explore the narrative of acoustic design and craftsmanship behind the Philips Fidelio product range.

‘The Sound of Creation’ was made in collaboration with songwriter and producer Washed Out, and Stinkdigital London who built the site experience and brought in Swedish film director, Gustav Johansson to direct the film.


Over 2 Million Interactions Served on “Our Food. Your Questions.”

July 30th, 2012

Digital platform by Tribal DDB Toronto is a social success for McDonald’s Canada

The myths surrounding the origins of McDonald’s food and how it’s made are widespread, but a powerful new social platform, developed by McDonald’s Canada in partnership with Tribal DDB Toronto, has turned the tables by confronting the misinformation with transparency through a captivating campaign.


Pledge Your Allegiance to The Shell or The Foot!

July 11th, 2012

Where Will You Stand This Comic-Con?

To celebrate the upcoming Sept. 29 launch of the all-new, CG-animated series Teenage Mutant Ninja Turtles, Nickelodeon is launching an immersive, experiential campaign at Comic-Con International: San Diego 2012 — ‘Turtles vs. Foot’, recruiting fans to fight for good alongside the Turtles or join the forces of evil with the Foot Clan. Nickelodeon teamed up with Tribal DDB Worldwide’s New York office to develop the ‘Turtles vs. Foot’ concept and bring the campaign to life.


Feed the Creatives This Year At Cannes

June 15th, 2012

MobyPicture and Tribal DDB Amsterdam launched Feed the Creatives (, an online content platform that brings together all social media buzz surrounding large advertising festivals.

The platform (, launching during this year’s Cannes Lions festival under the name Feed the Lions, gathers content from sources such as Twitter and Facebook highlighting most interesting stories generated by festival-goers, bloggers and the festival jury.


KLM’s Meet & Seat Service in the Spotlight

May 30th, 2012

Tribal DDB and DDB’s new campaign for KLM Royal Dutch Airlines invites people to go on a trip with a Dutch celebrity

Tribal DDB and DDB Amsterdam have developed a new KLM campaign, labelled ‘Be My Guest’. Via the KLM Be My Guest website, the brand invites people from all over the world to have a ‘virtual chat’ with one of six world famous Dutch celebrities: Armin van Buuren – the world’s number one DJ, Ruud Gullit – football legend, Yfke Sturm – supermodel, Wubbo Ockels – astronaut, Jeroen Krabbé – Hollywood actor and Hella Jongerius – designer.


Tribal DDB Launches New Facebook Game for VW

March 30th, 2012

Tribal DDB Amsterdam has launched ‘Hitchhike with a Like’, a new fully interactive online gaming experience for Volkswagen, featuring the third generation of the legendary Beetle car- 21st century Beetle. The campaign, which has been produced in close collaboration with Facebook, is a true innovation in the field of social media gaming worldwide and launches across 10 markets today.


The campaign, which conveys the authentic spirit of the 60’s Beetle car, promotes the new 21st Century Beetle as the ‘new’ charming rebel- combining the iconic design with the new powerful features of the modern car. There is a prize for the best player- a real 21st Beetle trip across Europe.


Tribal DDB launches Levi’s X Korea National Ballet

March 15th, 2012

Tribal DDB has developed a campaign for Levi’s to promote its new line of jeans ‘Stretch to Fit’ to the Korean market. The agency uses the beauty and movement of ballet to give the ultimate demonstration of the stretchability of the Stretch to Fit jeans. Levi’s partnered with Korea National ballet, using two up-and-coming ballet dancers, Kim Li Hoe and Lee Dong Hoon, choreographed by Hong Sejung.

A short film of a modern ballet on various street scenes in Seoul was created. Each part of Seoul features a different outfit that matches the respective scenery. The dance blends the styles of the dancers, offering a completely fresh spin on modern ballet, mixing elements of bboy and classical ballet.


Pico Iyer’s book launch heralds the start of a new online journey

February 13th, 2012

TIME Magazine and New York Times essayist Pico Iyer – who is also a friend of DDB and Tribal DDB Singapore, and a frequent speaker there – has just launched his latest book entitled The Man Within My Head. In the book, Pico Iyer sets out to unravel the mysterious closeness he has always felt with the English novelist Graham Greene; he examines the fascinations of foreign travel, the complications of faith and his haunted kinship with Greene.