Smoke Signals

December 19th, 2014

Welcome to the Tribal Worldwide weekly Smoke Signals trend report, news from the frontier of digital marketing. We’ve scoured the net to bring you the hottest stories in the digital, media, and marketing space. Have any thoughts on any of these stories? We want to hear what you think!

In this issue:

Skype Aims to Break the Language Barrier

Investigative Journalism for the Masses

Skype Aims to Break the Language Barrier

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Did you ever watch an episode of Star Trek and wonder how Captain Kirk could instantly understand the Klingons? Well, in Roddenberry’s vision of the future a technology called the Universal Translator helped cross-cosmic cultures. Now Skype is in the process of making that future a reality.

After months of discussion, Skype has officially launched a preview of their real-time translation software this week. The tool translates both written and spoken word on the fly by enabling cross-language communication between individuals using built-in learning technology, making it smarter and more accurate with increased usage over time.

The preview program is accessible through sign-up only and is currently limited to English-Spanish voice translation. (Although it is available in 40 languages for real-time text chat.

Skype has been testing the program out with schools in the U.S. and Mexico and, so far, the results look impressive. No external reviews are available just yet.

Implications: If this software works as intended, it could be a game-changer for Skype, as there are endless possible implementations for professional, educational, and personal use. Collaboration with international clients or satellite offices would be simplified and clients’ customer service centers, consolidated. Most importantly, instant voice translation has the potential to greatly expand our world of personal interaction, opening up new ideas and relationships that would have been otherwise impossible.

Investigative Journalism for the Masses

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In an idea born from the massive success of the Serial podcast, a new Indiegogo campaign is seeking to raise funds for CrowdSolve, a website that hopes to crowdsource real investigative work for unsolved crimes. The idea is that raw case files and data, acquired from local governments, will be uploaded to the site and available for all members to sift through.

Using tools on the site, members will help create and develop real timelines, profiles, and theories to be reviewed and discussed by the CrowdSolve community. Few other details are available, and it’s unclear whether or not they will hit their $50,000 fundraising goal but the idea itself is both interesting and highly controversial, with the potential for serious real-world ramifications.

Implications: CrowdSolve raises the question as to how far is too far when it comes to crowdsourcing. While it’s being positioned as a way for people to find answers who haven’t been able to find them through the justice system, it could also cause serious harm. Just last year, an innocent Boston-area student was put at risk when Internet “investigators” rushed to the conclusion that he was a suspect in the Boston Marathon bombings.

Please contact Zackary.Hendrickx@tribalworldwide.com for more information.

Smoke Signals

December 8th, 2014

Welcome to the Tribal Worldwide weekly Smoke Signals trend report, news from the frontier of digital marketing. We’ve scoured the net to bring you the hottest stories in the digital, media, and marketing space. Have any thoughts on any of these stories? We want to hear what you think!

In this issue:

Amazon Offers Pro Services to Customers

The EU Wants to Break Up Google

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Smoke Signals

November 21st, 2014

Welcome to the Tribal Worldwide weekly Smoke Signals trend report, news from the frontier of digital marketing. We’ve scoured the net to bring you the hottest stories in the digital, media, and marketing space. Have any thoughts on any of these stories? We want to hear what you think!

In this issue:

Google Upgraded Its Caped Crusader: Penguin 3.0

Scouting For The SEO Mothership

READ MORE