Smoke Signals

April 17th, 2015

Welcome to the Tribal Worldwide weekly Smoke Signals trend report, news from the frontier of digital marketing. We’ve scoured the net to bring you the hottest stories in the digital, media, and marketing space. Have any thoughts on any of these stories? We want to hear what you think!

In this issue:

The Battle for Messaging Supremacy

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Smoke Signals

April 9th, 2015

Welcome to the Tribal Worldwide weekly Smoke Signals trend report, news from the frontier of digital marketing. We’ve scoured the net to bring you the hottest stories in the digital, media, and marketing space. Have any thoughts on any of these stories? We want to hear what you think!

In this issue:

Uncovering the Source and Interpretation of Data

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Tribal Worldwide Earns Seven Nominations and Four Honorees at The 18th Annual Webby Awards

April 8th, 2015

Webby-Nominee

The International Academy of Digital Arts & Sciences (IADAS) today announced the Nominees for the 19th Annual Webby Awards, including eleven honors for Tribal Worldwide offices New York, Amsterdam and Toronto. Winners will be celebrated at a star-studded ceremony at Cipriani Wall Street on Monday, May 18, hosted by critically acclaimed actor and comedian Hannibal Buress.

Also, standout campaigns created by Tribal Worldwide, including the six “Nominees” below, will contend for The Webby People’s Voice Awards. This award is voted on by the industry at large and voting is open now until 11:59 p.m. PST on Thursday April 23 at http://pv.webbyawards.com.

Alistair Beattie, EMEA president of Tribal Worldwide, said “Congratulations to all our offices and the teams involved in these projects, and huge thanks to the clients who backed them. It’s a great result for Tribal and a much appreciated recognition of our creative and technical abilities.”

Overall, Tribal Worldwide received distinctions in the following 11 categories:

Nominee, Social: Customer Service, KLM “#Happytohelp,” DDB & Tribal Amsterdam
Nominee, Social: Corporate Communications, KLM “#Happytohelp,” DDB & Tribal Amsterdam
Nominee, Interactive Advertising & Media: Consumer Packaged Goods, adidas “Predator,” DDB & Tribal Amsterdam
Nominee, Interactive Advertising & Media: Campaign Categories, KLM “#Happytohelp,” DDB & Tribal Amsterdam
Nominee, Interactive Advertising & Media: Websites, Micro Sites, and Rich Media, KLM “Flat or Not,” DDB & Tribal Amsterdam
Nominee, Online Film & Video: Travel & Adventure, KLM “Search Dog,” DDB & Tribal Amsterdam
Nominee, Interactive Advertising & Media: Mobile Campaigns, McDonald’s “Fry Defender,” Tribal Worldwide Toronto
Honoree, Online Film & Video / Live Experiences, KLM “Happytohelp,” DDB & Tribal Worldwide Amsterdam
Honoree, Websites / Best Visual Design – Aesthetic, adidas “Predator,” DDB & Tribal Worldwide Amsterdam 
Honoree, Websites / Corporate Social Responsibility, Consumer Healthcare Products Association (CHPA) “DXM Labworks,” Tribal Worldwide New York
Honoree, Social / Promotions & Contests, Heineken “#ShareTheSofa,” DDB & Tribal Amsterdam

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps, and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS).

This year’s Webby Awards received nearly 13,000 entries from all 50 states in the U.S. and more than 60 countries worldwide. Less than 8 percent of this year’s entries were selected as nominees.

This year’s show will be available to watch on demand at www.WebbyAwards.com the morning of Tuesday, May 19. The Webby Awards video channel will feature all the show highlights, hallmark winner 5-Word speeches, special performances as well as the show in its entirety.

For a complete list of Nominees and to vote for the People’s Voice Awards, visit http://pv.webbyawards.com.