September 24th, 2015

Tribal Worldwide’s New York office has been named a Trusted Creative Partner of the Amazon Media Group (AMG). This recognition reflects Tribal New York’s proven track record of creating production-ready creative for Amazon initiatives and products. With this announcement, the agency joins a select group of high-caliber partners in the invitation-only program.

Rich Guest, President of Tribal Worldwide – North America, said, “We believe that it is critical for modern companies to connect with twenty-first century consumers across multiple digital touch points including, especially, e-commerce environments. Amazon is both an amazing e-commerce platform and a dedicated partner. We are honored to join their Trusted Creative Partner program and look forward to leveraging all of Amazon’s tools to accelerate our clients’ product sales through the Amazon platform.”

In order to qualify for the Trusted Creative Partner program, Tribal New York trained with Amazon design teams to create work that was not only customer-centric, but  also compatible with all Amazon platforms. Being a Trusted Creative Partner brings Tribal and Amazon together to create exceptional Amazon campaigns to elevate and expedite the customer experience. In this role Tribal will pair with Amazon to ideate work for the Amazon website as well as for all Amazon mobile apps and Fire tablets.

In the coming weeks, Tribal New York will be launching Amazon-specific creative for several of its clients, including Mars, Incorporated, and Pfizer Consumer Healthcare.

Tribal Worldwide and ULTRA Forge QA Partnership to Deliver Digital Excellence

September 21st, 2015

NEW YORK, Sept. 21, 2015 /PRNewswire/ – Tribal Worldwide, part of Omnicom Group’s DDB Worldwide Communications Group, and ULTRA Testing, a high-quality software testing company that employs individuals with Asperger’s syndrome and similar autism spectrum profiles, today announced a groundbreaking partnership aimed at delivering excellence in digital production.

The partnership brings together the award-winning creative services of Tribal Worldwide’s New York office and ULTRA’s agile software testing capabilities, in which ULTRA will be the exclusive quality assurance (QA) and testing partner for all of the office’s clients, while creating employment for talent with autism spectrum disorders.

Founded in 2012 by MIT engineers Art Shectman and Rajesh Anandan, ULTRA Testing has pioneered a commercially viable business model for employing talent on the autism spectrum, using a rigorous recruiting process that doesn’t rely on resumes or interviews and specialized management tools to facilitate efficient interactions, as well as a remote work environment designed to empower neuro-diverse teams. ULTRA’s testers, who have deep technical skills and heightened abilities like pattern recognition, are paired up with seasoned engagement managers recruited from top-tier digital agencies and software development firms.

“ULTRA is an amazing company with both an important mission and an innovative business model.  Importantly, ULTRA delivers world-class quality assurance testing services that help Tribal New York exceed its clients’ expectations. We’re proud to have built a partnership that is not only meeting a critical business need, but is also creating a lasting social impact,” said Rich Guest, President of Tribal Worldwide- North America.

“Our teams are 100% onshore, agile-trained, and consistently extend bug detection rates for our clients. We’re purpose-built for agencies and development shops, and have been perfecting our delivery model over the past three years to make the service effortless to consume,” said Art Shectman, Co-founder of ULTRA Testing. “We’re thrilled to partner with an agency as forward-thinking and admired as Tribal, and to have the opportunity to ensure that their innovative campaigns are delivered to consumers exactly as intended.”

Three and a half million Americans live with an autism spectrum disorder and one in 68 children are being diagnosed with autism. Up to one third of adults with autism have a high school diploma and in some cases undergraduate and graduate degrees, and yet 80% of the population is not employed due to challenges with communication and social interactions.

About ULTRA Testing
ULTRA Testing is a New York based company that provides high-quality software testing services. We deliver consistently superior results through onshore teams that include individuals with Asperger’s syndrome and similar autism spectrum profiles, who can have heightened abilities that are an exact match for software testing; e.g., pattern recognition, attention to detail, and tolerance for repetition. For brands, agencies and developers requiring consistently high-quality software testing, ULTRA provides a highly responsive, competitively priced onshore service. For talent on the autism spectrum, ULTRA provides an opportunity to excel at their jobs in a working environment designed to fully utilize their exceptional talents. For more information about ULTRA visit:

Smoke Signals

July 29th, 2015

Welcome to the Tribal Worldwide weekly Smoke Signals trend report, news from the frontier of digital marketing. We’ve scoured the net to bring you the hottest stories in the digital, media, and marketing space. Have any thoughts on any of these stories? We want to hear what you think!

In this issue:

The Internet of Everything (IoE), Governments and Businesses