President, APAC, Tribal DDB Worldwide
Patrick is President of the Tribal DDB’s Asia Pacific operations.
Bringing over 15 years of experience to this role, Patrick is responsible for reinforcing and expanding Tribal DDB’s market leading position and driving growth and innovation in the provision of digital marketing services across the Tribal DDB Group.
Patrick joined Tribal DDB from OgilvyOne, where he ran the global Unilever digital marketing account. Overseeing and coordinating teams across five regions and over twenty five countries, Patrick helped some of Unilever’s top global brands including Dove, Persil (Omo), Becel/Flora, Hellmann’s and Vaseline to embrace and utilise the ever expanding arsenal of digital channels including social media, mobile and viral marketing in additional to display advertising and search, to engage with consumers and drive sales.
Prior to OgilvyOne, Patrick was Senior Vice President at Digitas in London, managing a team of over thirty marketers, strategists and measurement experts and leading the agency’s relationships with some of its top clients including Ericsson, Royal Bank of Scotland, GlaxoSmithKline and Yahoo!. Patrick began his digital marketing career at Agency.com in the mid-90’s where he advanced to Group Account Director, working with clients including British Airways, Hewlett Packard, Kmart and Unilever.
Married with two children, Patrick spends his precious free time chasing his two boys across the parks and sporting grounds of Singapore, wishing he was at least ten years younger.
President U.S. Operations
Rich Guest is the President of Tribal’s US operations. Prior to his current role, Rich was Managing Director of the award-winning, New York office of Tribal Worldwide. In that capacity he oversaw the work of more than 85 employees on accounts including Diageo, Johnson & Johnson, Hiscox, H&R Block, Merck, NBCUniversal, Novartis AG, and Solvay Pharmaceuticals. During Rich’s tenure the office more than doubled in size.
Previously, Rich spent several years at Tribal’s Chicago office working in a variety of client service, business development, and marketing strategy roles. He managed agency relationships with clients including Dell, LensCrafters, Microsoft, McDonald’s, Qwest, Ronald McDonald House Charities, and Universal Studios. During this time Rich helped McDonald’s craft their first in-video game marketing strategy. This involved negotiating relationships with Electronic Arts and Activision, which resulted in McDonald’s products being placed in The Sims, The Sims Online, and other major video game titles.
Rich has also worked at DDB Chicago, J. Walter Thompson (Detroit), and comScore Networks. He has been awarded an M.B.A from the Kellogg School of Management at Northwestern University and a B.A. with Honors from Indiana University Bloomington.
President of Europe, Middle East & Africa
Alistair Beattie is the President of Tribal Worldwide Europe, Middle East & Africa. In this position he is responsible for the coordination and promotion of Tribal Worldwide across EMEA.
Beattie brings to the role 20 years of experience in strategic brand development for the digital age. Prior to this role, he was Head of Strategy for DDB Europe and will continue working with his principle clients VW, McDonalds, and Heineken as well supporting new business opportunities throughout the region.
Previously, Beattie served as Head of Planning at AKQA in London, where he was responsible for the strategic output across a wide range of clients including Sainsburys, Heineken, Unilever, and Xbox. He has also worked for AMV BBDO as Head of Digital, where he was instrumental in building their digital offering and produced highly innovative and award-winning campaigns for brands like Guinness and The Economist.
Advertising is Beattie’s second career – his background is in design, and was a partner in Me Company, a branding and product development boutique whose eclectic clients included Sir Jonathon Ive, Björk and Sony.